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Chiara Longoni

Associate Professor, Marketing and Social Science, Bocconi University
I am a social scientist and Associate Professor of Marketing at Bocconi University in Milan, Italy. I conduct interdisciplinary, empirical research that investigates adoption of artificial intelligence as a tool for social good, with direct applications for companies, law, and policy. A secondary area of research looks at the determinants of positive behavior change and the drivers of sustainability and climate action. I am the recipient of the 2023 MSI Young Scholar award, the 2022 Journal of Consumer Research Best Article Award and the 2021-22 American Marketing Association Research in Practice Best Article Award. I completed a Ph.D. in marketing at New York University’s Stern School of Business. I also hold a M.S. from Bocconi University, a M.A. in Psychology from New York University, and a M. Phil. in Marketing from New York University’s Stern School of Business.

Knowing less about AI makes people more open to having it in their lives – new research

Jan 21, 2025 12:58 pm UTC| Insights & Views Technology

The rapid spread of artificial intelligence has people wondering: whos most likely to embrace AI in their daily lives? Many assume its the tech-savvy those who understand how AI works who are most eager to adopt it....

Economy

Stock Futures Rise as Netflix Surges and Trump Policies Gain Attention

U.S. stock index futures edged higher Tuesday evening following Wall Street gains, as investors evaluated President Donald Trumps initial policies. SP 500 Futures climbed 0.2% to 6,096.25 points, Nasdaq 100 Futures rose...

Trump Announces $500 Billion AI Infrastructure Investment

U.S. President Donald Trump unveiled a $500 billion private sector initiative to boost artificial intelligence infrastructure in the United States, aiming to outpace global competitors. The joint venture, Stargate,...

South Korea's Acting President Seeks Stronger U.S. Ties Amid Trade and Security Concerns

South Koreas acting president, Choi Sang-mok, expressed hopes for deeper, reciprocal relations with Washington under Donald Trumps second term as U.S. president. Concerns loom over the impact of Trumps policies on Asias...

Jefferies Lowers Ratings on Three Leading UK Industrial Stocks

Jefferies analysts have downgraded three major UK industrial stocks, including Judges Scientific (LON:JDG), Smiths Group (OTC:SMGZY), and XP Power (LON:XPP), lowering their ratings from buy to hold. Persistent economic...

Singapore’s Central Bank Faces Split Predictions Ahead of Policy Review

Economists remain divided on whether the Monetary Authority of Singapore (MAS) will ease monetary policy at its upcoming review or maintain current settings. A Reuters poll of 12 analysts revealed an even split: six...

Politics

Trudeau Stands Ready Amid Tariff Uncertainty with Trump

Canadian Prime Minister Justin Trudeau affirmed his governments readiness to address potential tariffs on Canada imposed by U.S. President Donald Trump. Speaking on Tuesday, Trudeau emphasized the need to stay prepared for...

TikTok Users Left in Limbo as App Store Ban Continues in the US

TikTok users in the U.S. are caught in limbo as the popular app remains unavailable on Apple and Google app stores despite being briefly revived. Some users, desperate to regain access, have listed devices with the app...

Trump’s TikTok Order Sparks Legal Uncertainty for U.S. Tech Giants

U.S. President Donald Trumps executive order to pause the TikTok ban has triggered new legal challenges for the app and its service providers, including Apple and Google. The order delays enforcement of the divestment law,...

White House Directs Federal Workforce Review Amid Hiring Freeze

The White House has instructed federal agencies to submit by Friday a detailed list of employees on probationary status and recommendations on whether they should remain employed. This aligns with President Donald Trumps...

Trump Reveals Biden's "Inspirational" Letter to Number 47

U.S. President Donald Trump shared on Tuesday that former President Joe Biden left him a nice handwritten letter in the Resolute Desk at the White House, continuing the inauguration day tradition. Trump, inaugurated for a...

Science

White House Office of Science and Technology Policy provides in-house science advice for the president

Presidents need science advice. From climate change and pandemics to the governance of AI and the countrys nuclear arsenal, science sits at the center of a range of foreign and domestic policy challenges that reach the...

Double Moonshot: Japan’s ispace and Firefly Launch Lunar Missions

In a significant stride for lunar exploration, Japanese company ispace and U.S.-based Firefly Aerospace launched moon landers aboard a SpaceX rocket from Florida. This rare double mission highlights the growing competition...

Firefighting planes are dumping ocean water on the Los Angeles fires − why using saltwater is typically a last resort

Firefighters battling the deadly wildfires that raced through the Los Angeles area in January 2025 have been hampered by a limited supply of freshwater. So, when the winds are calm enough, skilled pilots flying planes...

Bill Gates’ Shocking New Malaria Solution Unveiled as Genetically Modified Mosquitoes Turn Into Flying Vaccinators

In a groundbreaking and controversial move, researchers funded by the Bill and Melinda Gates Foundation at Leiden University Medical Center have developed a revolutionary approach to combat malaria. The team has created...

Explosive CIA Whistleblower Claims Havana Syndrome Victims Face Cancer, Dementia, and Government Betrayal

A former CIA operative has come forward with alarming allegations, claiming that victims of the mysterious Havana Syndrome are now battling devastating health issues, including cancer, dementia, and Parkinsons disease. The...

Technology

Oracle Leads Gains as OpenAI Unveils $500B AI Initiative

Shares of Oracle (NYSE:ORCL), Nvidia (NASDAQ:NVDA), Microsoft (NASDAQ:MSFT), and Arm Holdings (NASDAQ:ARM) rallied after announcing a groundbreaking $500 billion artificial intelligence initiative with OpenAI. The new...

Apple Downgraded by Jefferies Amid Weak iPhone Sales and AI Concerns

Jefferies analysts downgraded Apple (NASDAQ:AAPL) stock to Underperform from Hold, reducing the price target to $200.75 from $211.84, signaling a potential 13% downside. The downgrade reflects concerns over Apples fiscal...

Chinese Chip Stocks Surge Amid EUV Technology Breakthrough

Chinese chipmaking stocks soared as reports of domestic advancements in extreme ultraviolet (EUV) lithography technology emerged, signaling potential independence from U.S. sanctions. Semiconductor Manufacturing...

Trump Creates Advisory Group to Slash Government Jobs, Faces Immediate Lawsuits

President Donald Trump signed an executive order to establish the Department of Government Efficiency (DOGE), an advisory group aimed at reducing government spending by cutting federal jobs and agencies. Elon Musk, CEO of...

Tempus AI Stock Soars 18% After Pelosi's Investment Disclosure

Tempus AI Inc (NASDAQ:TEM) shares surged over 18% to $41.62 in after-hours trading following a disclosure by former House Speaker Nancy Pelosi. Pelosi revealed in a recent filing that she had purchased 50 call options on...