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Today, Adidas made a landmark announcement, unveiling the cutting-edge team kits for the upcoming Paris 2024 Olympic and Paralympic Games. This year's designs aim to showcase athletes' burning passion and unique national identities through a singular design story.
Jacqueline King, the Design Director of Specialist Sports at Adidas, emphasized the brand's dedication to reflecting the vast spectrum of sports and the athletes' connections to their home nations through these meticulously crafted kits. A press release noted that with simplicity and modernity at its core, the collection is a tribute to national pride and the universal fire that drives all competitors.
A Singular Design Story, A Multitude of Narratives
According to The Impression, Adidas' Paris 2024 apparel transcends traditional boundaries by featuring distinctive fonts, graphics, and patterns that unite the officially sponsored teams under a cohesive design umbrella. The use of repeated line patterns and strategic pops of color in the kits' graphics aims to visually capture the athletes' fiery passion.
Notably, all apparel for its 15 sponsored teams, including Olympic and Paralympic squads, embeds this theme, serving as a vivid reminder of the unifying power of sport.
Innovation in Accessibility
An impressive 86% of the competition, podium, and village wear have been crafted following universal design principles, marking a significant step forward in inclusivity for athletes with and without disabilities. This initiative underscores Adidas' commitment to comfort and functionality, eliminating distractions and providing an optimal performance environment for every athlete.
A Century of Athlete-Centric Design
Reflecting on a century of deep engagement with athletes' experiences, Adidas continues to deliver unparalleled expertise in its latest collection. Tailored to the specific demands of sports ranging from boxing to wrestling, the Paris 2024 kits embody Adidas' relentless pursuit of excellence. The collection extends beyond team apparel to a 49-piece athlete footwear line, catering to 41 disciplines.
Photo: Adidas Newsroom
