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Cloud kitchen company Curefoods has purchased the franchise rights in South India for US-based pizza chain Sbarro.
Curefoods intends to establish around 50 outlets under the Sbarro brand, initially in the Indian state of Karnataka over the next three years. It will launch its first Sbarro outlet within the next quarter in Bengaluru, Karnataka.
The expansion will include walk-in outlets, as well as Cloud kitchens. This is expected to provide optimum customer reach.
Upper Crust Foods operate the master franchise rights for the Sbarro brand in India.
Sbarro first forayed into the Indian market in 2012 and has 630 locations across 28 countries.
Curefoods' addition of Sbarro is expected to complement its multi-brand multi-kitchen model, help Curefoods’ customer base in the pizza segment, and boost its production capacity.
According to Curefoods chief business officer Gokul Kandhi, a New York-style pizza offering is a great addition to its portfolio at Curefoods and that working with an international brand such as Sbarro leverages their expertise in scale and technology.
Launched in 2020, Curefoods owns over 135 kitchens across 12 cities in India and operates brands such as EatFit, Aligarh House Biryani, Great Indian Khichdi, and CakeZone.
