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Soccer icon Lionel Messi will launch a series of social media and marketing campaigns with J&T Express to become the Indonesia-based logistics service provider’s first-ever global brand ambassador.
The campaigns will promote J&T Express as a leading logistics provider and e-commerce specialist.
The deal gives the 35-year-old Argentina and Paris Saint-Germain another addition to his swelling roster of partnerships signed in 2022, which includes the Saudi Tourism Authority, Sorare, Bitget, and Socios.
Rachel Liu, global branding director at J&T Express, said Messi’s work ethic, humility, and dedication align with the values that they imbue.
