Kellogg's plant-based chicken to hit US shelves this month

Kellogg's new plant-based Chick’n Tenders which is part of its MorningStar Farms brand's Incogmeato line will hit US shelves this month.

The Incogmeato Chik’n Tenders will be available in original and sweet BBQ flavors.

The company claims its plant-based Chick’n Tenders offer a “just-like-meat” tear.

According to MorningStar Farms, it utilizes plant-based tear technology to create fibers that replicate chicken texture.

Both Chick’n Tender flavors are made with non-GMO soy and contain no artificial flavorings.

Kellogg claims that its vegan tenders contain more grams of protein per serving and 27 percent less fat than real chicken.

The Incogmeato Chick’n Tenders will be sold nationwide such as select Walmart, Meijer, and Kroger stores. It will also be available to food service operators.