The NBA has been active in surveying the market for new opportunities and is in constant communication with startups.
Nike to supply Japanese baseball team's uniforms, while merchandise specialist will manage retail operations.
Hyundai Department Store’s outdoor gear revenue generated by those in their 20s and 30s grew 69.9 percent on-year in September and October.
The NBA is moving away from passive, opportunistic investments in favor of a more formal operation that will boost the value of its portfolio.
An AI named Cicero can beat humans in Diplomacy, a complex alliance-building game. Here's why that's a big deal
The ChatGPT chatbot is blowing people away with its writing skills. An expert explains why it's so impressive
Microsoft aims to bring ‘Call of Duty’ to PlayStation by offering 10-year deal to Sony; Nintendo agreed to the same offer
The Crazy 1's design was inspired by the sleek look of the Audi TT sports car, most notable in the shoe's rounded edges. Adidas utilized adiprene+ for cushioning.
LaLiga enters Decentraland metaverse through StadioPlus licensing deal
LaLiga inked a strategic licensing agreement with technology firm StadioPlus to launch a joint project in the Decentraland metaverse.
The rights to LaLiga's intellectual and industrial property are acquired by the Spanish company StadioPlus for usage in Decentraland.
Several land parcels in the Vegas City neighborhood of Decentraland will be developed with LaLiga themes as part of the agreement, which aims to increase LaLiga's appeal to Gen Z viewers.
Web 3.0 expert Vegas City, owner of Decentraland's greatest sports, casino, and entertainment complexes, will have a direct hand in LaLiga's entry into the metaverse.
LaLiga's head of franchises and licensing, Stephen Ibbotson, claims that they will be able to connect with a sizable new audience through the deal.