Reign Sapphire Corp. and StarShop Sign Marketing Agreement to Promote Top Social Media Influencer Brand

LOS ANGELES, Feb. 20, 2018 -- Reign Sapphire Corp. (OTCQB: RGNP) ("Reign" or the "Company"), a direct-to-consumer, custom and branded jewelry company operating jewelry sales, jewelry technology and blockchain divisions, today announces that it has signed an agreement with StarShop to promote ION Collection by Jen Selter.

StarShop is an innovative, celebrity-driven mobile commerce app launched through a collaboration between Sprint® and its Pinsight Media+® subsidiary. Per the marketing agreement, Reign will work with StarShop to promote the ION Collection to a target audience of millennial and Instagram-savvy consumers.

“We are delighted to partner with StarShop in marketing ION Collection by Jen Selter. This partnership significantly expands our reach and enables us to raise brand visibility while leveraging our expertise to promote Jen Selter and her brand to new audiences,” commented Reign Sapphire CEO Joseph Segelman.

Jen Selter is one of Instagram's most followed social media mega influencers, with a combined following of over 33 million followers. Selter has consistently been ranked as one of Forbes’ Top Ten Fitness Influencers, with @jenselter currently at 11.8 million international followers and @couplegoals at 4.5 million followers. Selter is one of the most recognizable Instagram influencers with global reach and engagement.

About Reign Sapphire Corp.:

Reign Brands operates through four key divisions: Reign Sapphires, which offers ethically produced, millennial-targeted sapphire jewelry; Coordinates Collection, a provider of custom jewelry inscribed with location coordinates to commemorate life's special moments; and Le Bloc, which offers classic customized jewelry and the athleisure jewelry brand, ION Collection by Jen Selter.  

The Company’s portfolio also includes Reign Ventures, a joint-venture platform for investment and development of jewelry technology related products; and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire including the color, carat and certificate number. 

For more information, visit www.ReignSC.com

About StarShop:

StarShop is a new and innovative celebrity-driven m-commerce app launched through a collaboration between Sprint® and its Pinsight Media+® subsidiary. StarShop utilizes celebrities to present, demonstrate and describe various consumer products in categories spanning fashion, beauty, home, food, fitness and electronics via exclusive, entertaining video content created by award-winning producers. The app will enable users to take immediate action to purchase while watching video demos with their favorite stars. Several top celebrities like Katy Perry, Nicki Minaj, Adam Levine, Paula Abdul, Eli Manning, Jen Selter and many more will be launching their brands on the platform. The celebrity-curated marketplace is available for download in the iTunes App Store and Google Play. For more information, visit www.StarShop.com

Forward Looking Statements

This press release includes "forward-looking statements" within the meaning of the U.S. federal securities laws, which statements may include information regarding the plans, intentions, expectations, future financial performance, or future operating performance of Reign Sapphire Corporation ("Reign" or the "Company"). Forward-looking statements are based on the expectations, estimates, or projections of the Company's management as of the date of this press release. Although Reign's management believes these expectations, estimates, or projections to be reasonable as of the date of this presentation, forward-looking statements are inherently subject to significant business risks, economic and competitive uncertainties, or other contingencies, which could cause the Company's actual results or performance to differ materially from what may be expressed or implied in the forward-looking statements. Important factors that could cause Reign's actual results or performance to differ materially from the forward-looking statements include those set forth in the "Risk Factors" sections in the Company's filings with the Securities and Exchange Commission, including the risks set forth in the company's Annual Report on Form 10-K for the year ended December 31, 2016, which is available for viewing on the SEC's EDGAR website. These forward-looking statements speak only as of the date of this press release and, except as required by law, Reign specifically disclaims any obligation to update these forward-looking statements, even if new information becomes available in the future.

Contact:

Reign Sapphire Corp.

213.457.3772

[email protected]

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