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Tim Hortons, the popular Canadian coffee chain, has officially entered the Indian market. The company has plans to launch around 250 outlets in the country in the next five years.
Tim Hortons Inc. is the largest quick service restaurant (QSR) in Canada and this year, it will be bringing its famous coffee and treats to India. The first store is set to open in Delhi-NCR and from there, the chain will gradually expand by adding more locations, with the target of building 250 branches by the year 2027.
According to LiveMint, for this venture in India, Tim Hortons will be singing an exclusive master franchise agreement with the local firm, AG Café, which is a joint venture between Apparel Group, a global fashion and lifestyle retail company; Gateway Partners, an emerging markets manager; and Tim Horton's chief executive officer, Navin Gurnaney.
With its arrival in India, Tim Hortons is expected to compete with the leading coffee chain brands such as Starbucks and Dunkin Donuts. The brand's first restaurant is expected to be launched in either June or July.
It was mentioned that once the branch in Delhi is opened, the next stores will begin to operate in Punjab as well. Gurnaney said that the target is to construct at least 120 branches in the next three years then build more to reach 250-300 stores after two more years.
Tim Horton's chief said that the launch of its coffee chain in India also means generating new jobs for the locals and directly boosting the country's hospitality unit as well. The coffee house brand is owned and operated by Restaurant Brands International (RBI) Inc. which also owns other popular QSR brands including Burger King, Firehouse Subs, and Popeyes.
"We are thrilled to be bringing Tim Hortons to India, with Apparel Group and Gateway Partners. India is known for taking its beverages and food very seriously," RBI president, David Shear, said in a press release. "The delicious premium quality coffee and fresh food that guests around the world have grown to crave from Tim Hortons will be coming to India, marking this launch as a critical step in our international expansion plans."
