Twitter has sold its mobile ad network, MoPub, to the mobile tech company, AppLovin, for $1.05 billion. The social media giant revealed the acquisition deal on Wednesday, Oct. 6.
AppLovin will be paying Twitter in cash, and its shares reportedly jumped up to more than eight percent in extended trading after its purchase of MoPub was revealed. According to CNBC, the San Francisco, California headquartered microblogging and social networking service platform said it decided to sell
Twitter shared it decided to sell MoPub as part of its strategic plan to accelerate the development and expansion of its own revenue products. Additionally, the sale is in line with the company’s goal of achieving a $7.5 billion target revenue by the end of 2023.
“This transaction increases our focus and demonstrates confidence in our revenue product roadmap, accelerating our ability to invest in the core products that position Twitter for long-term growth and best serve the public conversation,” Twitter’s chief executive officer, Jack Dorsey, said in a press release. “We thank the incredible teams and customers who have contributed to making MoPub a success within Twitter over the years.”
The company’s revenue product lead, Bruce Falck, added that the “sale of MoPub is all about increased focus, redirecting our resources and delivering faster growth in a number of key areas including performance-based ads, SMB, and commerce.” He said they are certain that MoPub has found a perfect home in AppLovin as it continues to develop its business and service offerings for its customers.
In a separate statement, AppLovin’s CEO, Adam Foroughni, said that they are excited about the acquisition of MoPub as it gives them the opportunity to grow their own AppLovin platform. The strategic purchase will also allow them to further improve their publisher monetization tools.
The social media firm acquired MoPub in 2013 for around $350 million. In 2020, it generated $188 million in profits for Twitter, and this number is equivalent to 5.9 percent of the firm’s advertising revenue of that year. Now it is selling it to AppLovin after the company’s board unanimously voted for the sale, Reuters reported.


TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
Asian Markets Slip as AI Spending Fears Shake Tech, Wall Street Futures Rebound
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies 



