UPDATE - Madison Logic, in Partnership With Demand Gen Report, Unveils Exclusive Research on the Value of Comprehensive ABM and Sales-Driven Marketing  

Leading Female Tech Executives from Marketo, Dell, Oracle and Box join the Powerful Women Practicing ABM Panel Moderated by Madison Logic CEO, Tom O’Regan

NEW YORK, Feb. 14, 2018 -- Madison Logic, the leading global account-based marketing (ABM) platform, today announced it has partnered with Demand Gen Report to unveil exclusive research on the value of ABM at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. The new research, “Strategies for the Consensus Sale,” will provide industry benchmarks, data and insights that will be crucial to decision-making in 2018 and beyond.

“We’re thrilled to unveil this research at B2B Marketing Exchange. The benchmarks empirically demonstrate the importance of adopting and successfully executing an ABM strategy to shorten the sales cycle via journey optimization,” said Madison Logic CEO Tom O’Regan. "The research will reveal the top challenges facing B2B marketers who want to reach the entire buying committee, how to use insights to optimize and deliver hyper-relevant content, and the way ABM narrows the gap between sales and marketing teams to prove true ROI.”

“We are excited to partner with Madison Logic to highlight their value to the industry through research that ties the benefits of ABM directly to the needs of sales and marketing executives,” said Andrew Gaffney, Publisher, Demand Gen Report. “The survey has compelling findings on the challenges B2B marketers are facing in terms of addressing the consensus sale, as well as the tools and tactics they are planning to utilize to address those areas.”

The research will be presented at 4:10 p.m. on Tuesday, February 20 by Sonjoy Ganguly, Madison Logic’s Chief Product Officer, and Andrew Gaffney, the conference’s Content Director.

Also at the show, Madison Logic CEO, Tom O’Regan, will moderate a panel of leading female technology executives: Ana Villegas, Marketing Senior Director at Dell EMC, Susan Wall, Senior Director of Marketing at Oracle + Bronto, Desiree Hamaoui, Director of Demand Generation at Box, and Kristen Cardinalli, Group VP of Demand Generation. They will address omnichannel marketing strategies that are being applied by large brands in different B2B sectors. They will also cover topics such as ABM, strategies that align offline marketing with digital marketing and establishing appropriate KPIs for measuring sales and marketing across channels.

The panel will take place at 10:25 a.m. on Wednesday, February 21.

Based in New York City, Madison Logic is the global leader in Account-Based Marketing. Their B2B marketing technology platform, ActivateABM, unifies digital advertising and lead generation with comprehensive attribution metrics to demonstrate return on investment. Now also integrating CRM, the solution provides the detailed account-level intelligence to power the most successful account-based marketing programs, ultimately giving sales teams the insight to understand a prospect’s unique engagement with their organization.

About Madison Logic
Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com and follow @madisonlogic on Twitter.

About B2B Marketing Exchange
The B2B Marketing Exchange, held in Scottsdale, Arizona, is a must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries. B2B Marketing Exchange brings together the top thought leaders and practitioners in content, demand generation, and sales. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Contact:
Kendall Allen
WIT Strategy
For Madison Logic
[email protected]