Youngevity Completes Acquisition of Nature Direct

Australia Based Distributors of Essential-Oil Based Cleaning Products

SAN DIEGO, Calif., Feb. 20, 2018 -- Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced the acquisition of Nature Direct, a manufacturer and distributor of essential-oil based nontoxic cleaning and care products for personal, home and professional use.

Nature Direct was formed in Australia in 2007 to create eco-friendly, effective and affordable home cleaning products using essential-oils. Since then the company has grown its product lines to include personal care and professional use nontoxic disinfectant products. Until now, Nature Direct’s sales force has been located in and focused on the Australian market. As part of Youngevity International their products will now be made available throughout Youngevity’s social selling program that operates in seven (7) countries including New Zealand, Mexico, Columbia and the United States.

“Youngevity has been searching for a green alternative line of cleaning products that would be synergistic with our philosophy of offering products that are supportive of a healthy lifestyle for some time. Nature Direct’s products embody those attributes we were seeking and are a welcome addition to our Youngevity family of products,” stated Dave Briskie, President and CFO of Youngevity International.

"We are excited to join the Youngevity team and become a part of their innovative omni-direct platform as we bring with our clean living message to the company. We knew our essential oil homecare solutions were unique and now a much wider audience around the world will know too.  We expect our distributors will also enjoy the benefits of enhanced earning opportunities and global cross selling opportunities that exist as part of Youngevity’s unique selling platform," said Co-Owner, Jeanette Anderson.

Neil Reid, Nature Direct Co-Owner, said, "We are honoured and privileged to offer a legacy to our incredible team with global opportunities to build an exciting and solid business. We look forward to a whole new generation of families enjoying healthier and safer homes that are free from toxic chemicals.”

Karla Hart, Co-Founder and Master Distributor, said, “We see the global Youngevity opportunities in the emerging gig economy providing an exciting future for our Australian distributors.”

About Youngevity International, Inc.

Youngevity International, Inc. ( NASDAQ : YGYI ), is a leading omni-direct lifestyle company -- offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," "encouraged" and similar expressions. The forward-looking statements contained in this press release include statements regarding the expected benefits of enhanced earning opportunities and global cross selling opportunities and distributors benefiting from the global Youngevity opportunities in the emerging gig economy. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that that could cause actual results to differ materially from current expectations include, among others, the ability to successfully implement enhanced earning opportunities and global cross selling opportunities and the ability of distributors to benefit from the global Youngevity opportunities in the emerging gig economy and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2016 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Investor Relations:

Chuck Harbey
PCG Advisory Group
[email protected]
P: 646.863.7997