Enseignant-chercheur en économie et marketing, Kedge Business School
Régis Chenavaz est enseignant-chercheur en économie managériale. Il s’intéresse principalement à la tarification, à la publicité et au marketing-mix.
The pitfalls of eco-efficiency
Jan 18, 2020 11:55 am UTC| Insights & Views Nature
The saying the road to hell is paved with good intentions can be applied to many situations, and among them are companies efforts to preserve natural resources. For example, changes intended to reduce resource use can in...
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