PhD Candidate, Sprott School of Business, Carleton University
Nada Elnahla is currently a Ph.D. candidate at Sprott School of Business, Carleton University. She has an interdisciplinary background with a Ph.D. and an MA in comparative literature, diplomas in classical piano performance, and work experience in academia and international arts organizations. Her research interests include marketing, surveillance in the retail sector, disposal, narratology, consumer behaviour, marketing history, and the impact of COVID-19 on retail workers and consumers.
Feb 26, 2021 14:19 pm UTC| Business
Reading fiction has always been, for many, a source of pleasure and a means to be transported to other worlds. But thats not all. Businesses can use novels to consider possible future scenarios, study sensitive workplace...