Postdoctoral researcher, University of Kassel
Dr. Tobias Röth is a post‐doctoral researcher at the Chair of Technology and Innovation Management at University of Kassel, Germany. In 2018, he received his PhD from University of Kassel and his bachelor's as well as master's degrees in business administration and management from University of Kiel, Germany. He was a visiting scholar at Arizona State University. His research focuses on new product development, portfolio management, as well as digital transformation. His published work appears in top academic management journals including Journal of Product Management, Journal of Management Studies, Industrial Marketing Management, International Journal of Innovation Management, and Journal of Business Research.
Gut feel or rational analysis? Both may be vital in finding winning ideas for new markets
May 09, 2021 09:04 am UTC| Business
Expansion into new markets is often essential for companies to grow, and there can be a constant quest for ideas with market-creating potential. But what if the very processes designed to help find those breakthrough ideas...
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