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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Asia FX Weekly Gains Hold Amid U.S. Inflation Data and Iran Ceasefire Uncertainty

Most Asian currencies slipped slightly on Friday but remained on track to close the week in positive territory, as traders adopted a cautious stance ahead of the U.S. March Consumer Price Index (CPI) release and monitored...

U.S. Inflation Surges in March as Iran War and Tariffs Drive Prices Higher

Marchs Consumer Price Index is expected to post its sharpest monthly increase in nearly four years, driven by skyrocketing oil prices tied to the U.S.-Iran conflict and the ongoing ripple effects of import tariffs. The...

Asian Stocks Rally on Ceasefire Hopes and Bargain Buying

Asian equity markets climbed higher on Friday, driven by cautious optimism surrounding ceasefire negotiations between Iran and the United States. Regional benchmarks were also on track to close out the week with strong...

White House Warns Staff Over Insider Trading Amid Suspicious Oil Market Bets

The White House issued an internal warning to staff on March 24, cautioning employees against exploiting their government positions to gain an unfair advantage in financial futures markets. The directive came just one day...

U.S. Futures Slip as Iran Ceasefire Uncertainty and CPI Data Weigh on Markets

U.S. stock index futures edged slightly lower Thursday evening as investors exercised caution ahead of high-stakes ceasefire negotiations between Washington and Tehran, while bracing for a closely watched inflation report....

Politics

Global Elections 2026: What Investors and Markets Are Watching

Political uncertainty is sweeping the globe in 2026, with a series of high-stakes elections poised to reshape economic policies and rattle financial markets. From Eastern Europe to South America, investors are keeping a...

Xi Jinping and KMT's Cheng Li-wun Meet in Beijing Amid Cross-Strait Tensions

Chinese President Xi Jinping met with Kuomintang (KMT) Chairwoman Cheng Li-wun in Beijing on Friday, emphasizing that people on both sides of the Taiwan Strait share a common Chinese identity and that the future of...

Pilots Fear Retaliation for Refusing Middle East Flights Amid Ongoing Conflict

Airline pilots expressing safety concerns about flying through Middle Eastern airspace are reportedly facing threats of lost wages or termination if they decline assignments, according to Ron Hay, president of the...

Iran Denies Negotiating Team Traveled to Pakistan for U.S. Talks Amid Ceasefire Uncertainty

Iran has firmly rejected reports suggesting that a diplomatic delegation traveled to Islamabad to engage in negotiations with the United States, calling the claims entirely false. The denial was issued through state-linked...

U.S.-Iran Ceasefire Under Pressure Ahead of Pakistan Peace Talks

A fragile two-week ceasefire between the United States and Iran is showing serious cracks just one day before scheduled peace negotiations in Pakistan. Washington has accused Tehran of violating commitments related to the...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

TSMC Posts Strong Q1 2025 Revenue, Riding AI Chip Demand Wave

Taiwan Semiconductor Manufacturing Company (TSMC), the worlds leading contract chipmaker, has reported first-quarter revenue of T$1.134 trillion (approximately $35.71 billion USD), surpassing analyst expectations and...

Lumentum Holdings Rides AI Wave With Order Book Filled Through 2028

Lumentum Holdings Inc (NASDAQ: LITE) is experiencing a surge in demand from the artificial intelligence sector, with its order pipeline now fully booked through 2028, according to a Bloomberg report published Thursday. The...

Anthropic's Mythos AI Model Sparks Emergency Cybersecurity Meeting With Top U.S. Bank CEOs

U.S. Treasury Secretary Scott Bessent and Federal Reserve Chair Jerome Powell convened an urgent closed-door meeting with the chief executives of Americas largest banks this week, warning them about serious cybersecurity...

Bank of America Identifies Top Asia-Pacific Semiconductor Stocks Poised for AI-Driven Growth

Bank of America has spotlighted a select group of Asia-Pacific semiconductor companies well-positioned to ride the wave of surging artificial intelligence chip demand, with Taiwan Semiconductor Manufacturing Company...

China's AI Stocks Surge as Zhipu and MiniMax Hit Record Highs

Chinese artificial intelligence stocks continued their remarkable rally on Thursday, with Zhipu AI and MiniMax Group posting strong gains in Hong Kong trading as a wave of new model launches and product announcements...