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Omar H. Fares

Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

Gen Z goes retro: Why the younger generation is ditching smartphones for 'dumb phones'

May 11, 2023 15:57 pm UTC| Insights & Views

There is a growing movement among Gen Z to do away with smartphones and revert back to less smart phones like old-school flip and slide phones. Flip phones were popular in the mid-1990s and 2000s, but now seem to be making...

ChatGPT could be a game-changer for marketers, but it won't replace humans any time soon

Jan 24, 2023 05:39 am UTC| Technology

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI. GPT...

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Economy

Why China’s economy has hit a wall

Chinas annual parliamentary meetings in Beijing came to a close on March 11. They were conducted under great pressure: a weak economy and high expectations from both the domestic public and international observers as to...

Vladimir Putin’s gold strategy explains why sanctions against Russia have failed

There are more than 16,000 sanctions imposed against Russia. Yet the Russian economy and war machine grew by 3.6 per cent in 2023 and is projected to grow another 2.6 in 2024. Nearly six per cent of Russias gross...

Mentorship is key to improving social and economic outcomes for Black youth

Black youth in Canada experience poorer educational achievement than other children and youth, which leads to subsequent poor economic outcomes. A series of problems and barriers contribute to poor educational outcomes....

There’s an extra $1 billion on the table for NT schools. This could change lives if spent well

The federal and Northern Territory governments have just made a historic funding announcement of about A$1 billion for schools in the territory. This includes an extra $737.7 million from the federal government and an...

Undersea cables for Africa’s internet retrace history and leave digital gaps as they connect continents

Large parts of west and central Africa, as well as some countries in the south of the continent, were left without internet services on 14 March because of failures on four of the fibre optic cables that run below the...

Politics

SpaceX Builds Spy Satellites for US; Russia Warns of Military Response

Russia has issued a stark warning to the United States, stating that the use of SpaceXs satellites for espionage could render them targets for military action. This follows revelations that SpaceX is constructing a spy...

Deepfakes are still new, but 2024 could be the year they have an impact on elections

Disinformation caught many people off guard during the 2016 Brexit referendum and US presidential election. Since then, a mini-industry has developed to analyse and counter it. Yet despite that, we have entered 2024 a...

Political donations rules are finally in the spotlight – here’s what the government should do

Australias political donations rules are woefully inadequate, but donations reform is finally on the agenda. The federal government has signalled its interest in reform and will soon begin briefing MPs on its plan. Greater...

With nominations decided, Trump leads Biden in US polls

Joe Biden and Donald Trump have both secured their parties nominations for the November 5 United States general election by winning a majority of all delegates to their parties conventions, including delegates not yet...

Science

How do airplanes fly? An aerospace engineer explains the physics of flight

Airplane flight is one of the most significant technological achievements of the 20th century. The invention of the airplane allows people to travel from one side of the planet to the other in less than a day, compared...

The mystery of consciousness shows there may be a limit to what science alone can achieve

The progress of science in the last 400 years is mind-blowing. Who would have thought wed be able to trace the history of our universe to its origins 14 billion years ago? Science has increased the length and the quality...

What is minoxidil, the anti-balding hair growth treatment? Here’s what the science says

Hair loss (also known as alopecia) often affects the scalp but can occur anywhere on the body. Its very common and usually nothing to worry about; about half of Australian men show signs of visible baldness at age 50 and...

Our survey of the sky is uncovering the secrets of how planets are born

When we look out to the stars, it is typically not a yearning for the distant depths of outer space that drives us. When we are looking out there, we are truly looking back at ourselves. We try to understand our place in...

Archeoastronomy uses the rare times and places of previous total solar eclipses to help us measure history

Total solar eclipses have fascinated and terrified people for centuries. Today, we know that total solar eclipses like the upcoming eclipse on April 8 are caused by a cosmic coincidence when the moon comes between the...

Technology

Shiba Inu's Burn Rate Soars by 1,200%, BTC Eyes $80K Pre-Halving Rally

The Shiba Inu community witnesses a staggering 1,200% spike in its burn rate, fueling optimism for a bullish rally, while experts predict Bitcoin (BTC) will approach $80,000 ahead of its next halving. Shiba Inus Burn...

Take-Two Interactive Buys Gearbox Entertainment Company From Embracer

Take-Two Interactive Software Inc. announced it is acquiring Gearbox Entertainment, which the Embracer Group is slashing from its portfolio. The New York-based video game holding firm said the deal is valued at $460...

Xiaomi Revs Up: SU7 Unveiled, Set to Outpace Tesla, BYD with Sub-500K Yuan Price Tag

As Xiaomi ventures into electric vehicles, it positions itself in Chinas competitive EV sector, focusing on pricing and market disruption. The debut of its first electric vehicle, the SU7, marks a significant move after...

Ferrari, SK On Join Forces to Develop Next-Generation Supercar Batteries

Ferrari NV, an Italian luxury sports car maker, has teamed up with SK On, a South Korean electric vehicle battery manufacturer, to produce next-generation batteries. The partners will work on producing eco-friendly...
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