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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

$7,500 EV Tax Credit at Risk: California Challenges Trump With New Statewide Rebate Proposal

As President-elect Donald Trump eyes eliminating federal EV tax credits, California Governor Gavin Newsom proposes a $7,500 state rebate to protect clean transportation efforts and keep zero-emissions vehicles affordable...

Kia and Hyundai Unshaken as BYD Sets 2025 South Korea Launch in Competitive EV Market

As BYD prepares to enter South Koreas EV market in 2025, Kia and Hyundai show no signs of concern. Experts highlight that tariffs, subsidy issues, and local consumer preferences make it challenging for BYD to compete with...

Mexico Blasts Trump’s Tariffs: ‘This Won’t Stop Migrants or Drugs!’—Tensions Surge in Border Standoff

The Mexican government has strongly criticized former President Donald Trumps proposed tariffs, arguing they will fail to curb the flow of migrants and drugs across the border. The sharp response highlights escalating...

Economic Shockwaves: How Trump's Tariffs Could Affect Your Wallet

President-elect Donald Trump has announced new tariff plans that will affect trade with Canada, Mexico, and China. Here are the main points: Tariff Plans: 25% Tariff on Canada and Mexico:Starting January 20, Trump...

FxWirePro- Major Economic events for the day

Time (UTC) Currency Indicator Previous Forecast 12:01am GBP BRC Shop Price Index...

Politics

Google's DOJ Trial On Schedule: US Judge Rejects Delay Amid Trump Administration Shift

A US judge declined to postpone the Department of Justices antitrust trial against Google, slated for April, despite potential policy shifts under President Trumps administration. The DOJ alleges Googles illegal monopoly...

Trump’s Tariff Plan Will ‘Reignite Inflation’—Economists Sound Alarm Over Sweeping Import Taxes

President-elect Donald Trump has announced sweeping new tariffs on goods imported from Mexico, Canada, and China as a cornerstone of his economic and foreign policy strategy. The proposed measures, which include a 25%...

Trump’s Stunning Win ‘Makes Patriotism Cool Again,’ Say Critics as Cultural Divide Deepens

Donald Trumps victorious return to the presidency has sparked a cultural shift, reigniting patriotism among Americans, particularly young voters. For years, openly expressing love for the country was often perceived as...

Biden's Bold Move: New Rule Permits HIV-Positive Organ Transplants, Sparking Debate Over Medical Breakthroughs

In a landmark decision aimed at addressing the nationwide organ shortage, the Biden administration announced a new rule on Tuesday permitting organ transplants between HIV-positive donors and HIV-positive recipients. U.S....

Matt Gaetz Replacement Race Heats Up: Trump Endorses ‘Seafood Tycoon’ Jimmy Patronis—But Will Florida Decide Differently?

The race to replace former U.S. Representative Matt Gaetz is intensifying, with Floridas Chief Financial Officer Jimmy Patronis emerging as a front-runner. Gaetz, who resigned on November 13 after being nominated as U.S....

Science

From using plant rinds to high-tech materials, bike helmets have improved significantly over the past 2 centuries

Imagine its the mid-1800s, and youre riding your high-wheeled, penny-farthing bicycle down a dusty road. Sure, it may have some bumps, but if you lose your balance, youre landing on a relatively soft dirt road. But as the...

Why does everything look flat even though the Earth is round?

Ever since the ancient Greeks first made observations of the circular Moon and the skies, scientists have known that the Earth is a sphere. Weve all seen beautiful images of the Earth from space, some photographed by...

Blue Origin Prepares to Test New Glenn Rocket, Set to Rival SpaceX's Falcon Rockets

Blue Origin is making significant strides toward testing its New Glenn rocket, designed to compete with SpaceXs Falcon lineup. With seven BE-4 engines producing 3.8 million pounds of thrust, the New Glenn is set to test...

SpaceX’s $2.9 Billion Moon Ship Reveals Spacious Design for Future Lunar Missions

SpaceXs latest prototype of its Starship Human Landing System (HLS) offers an inside look at the spacious, two-story design that could soon carry astronauts to the Moon. A central feature in NASAs Artemis program, this...

CDC Urges Second COVID-19 Vaccine for Seniors: ‘Protect Your Health This Season!’ Experts Say It’s Critical

In a recent public health announcement, the Centers for Disease Control and Prevention (CDC) recommended that individuals aged 65 and older receive a second dose of the 2024-2025 COVID-19 vaccine. This additional dose, the...

Technology

Drake Hits UMG, Spotify, and Apple With Bombshell Claims Over Siri Playing Kendrick Lamar’s ‘Not Like Us’

Drake has taken legal action against Universal Music Group and Spotify, accusing the companies of conspiring with Apples Siri to promote Kendrick Lamars Not Like Us over his music. The allegations, though unproven, ignite...

Tesla Exclusion from EV Tax Credit Proposal Blasted by Congressman as Musk Slams California's 'Insane' Plan

Californias proposed EV tax credit plan has sparked outrage, with Tesla excluded despite being the states only EV manufacturer. Congressman Ro Khanna and Elon Musk have condemned the decision, calling it harmful to local...

OpenAI's Sora Sparks Artist Backlash: 'We’re Not Free Bug Testers for Billion-Dollar Brands'

OpenAIs early access program for Sora, a generative AI tool marketed as a creative partner for artists, is facing severe criticism. Artists participating in the program allege that the initiative prioritizes corporate...

Tesla Out of California’s EV Tax Credit Plan? Shocking Exclusion Sparks Debate Over Federal and State Policies

Californias new EV tax credit proposal may exclude Tesla, despite its dominance in the electric vehicle market. Governor Gavin Newsom suggests the move would encourage competition, as federal subsidy changes loom under...

Nvidia's Fugatto AI Transforms Voices and Sounds, Ushering in a New Audio Era

Nvidia on Monday introduced Fugatto, a groundbreaking AI model that transforms voices and generates new sounds from text descriptions. Aimed at revolutionizing audio creation in music, film, and gaming, Fugatto showcases...