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Louise Grimmer

Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

Location and voice technology are the future of retail

Apr 12, 2018 15:09 pm UTC| Insights & Views Technology

Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences. Interactive kiosks, mobile-friendly websites and transactional apps have become the...

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Economy

SK hynix to retain investment in Kioxia as it eyes Intel's NAND unit

South Koreas No. 2 chipmaker SK hynix Inc., has no plan to retrieve its investment in Japanese semiconductor firm Kioxia Holdings Corp. amid speculation it may sell its stake to fund its acquisition of Intel Corp.s NAND...

Facebook removes 16,000 groups for fake reviews

Facebook Inc removed 16,000 groups for selling or buying fake reviews of products and services on its platforms, after a second prompt by UKs competition watchdog CMA. CMA Chief Executive Andrea Coscelli said that the...

Renesas to resume production at fire-damaged plant by April 19

Renesas Electronics Corp. will resume production lines halted by a March 19 fire at its main plant in Naka, Ibaraki Prefecture, on April 19. But the company expects it will take until at least late June before shipments...

KT to offer music streaming service, distribute K-pop music in Vietnam

South Korean telecom giant KT Corp. has clinched a deal with Vietnam Television Cable to develop a music streaming platform and cooperate in K-pop music distribution and the management of intellectual property in...

LG Display expected to rank 5th in TV panel shipments this year

South Koreas LG Display Co is expected to rank fifth in this years global TV panel market with a 9.3 percent share, with shipments projected to reach 25 million units in 2021, up from 23.6 million units from 2020,...

Politics

Donald Trump backs Ron Johnson for 2022 elections

Former President Donald Trump is keen on maintaining his influence over the Republican Party and determined to back candidates he deems have been loyal to him. Trump made another endorsement today for GOP Senator Ron...

Kamala Harris immigration: House GOP Leader Kevin McCarthy demands VP address capture of Yemeni terrorists from Mexico

The situation at the southern border is one of the challenges the Biden-Harris administration is currently facing with Republicans ready to criticize the Democratic leaders for the response to the influx of migrants at the...

Joe Biden announces limited executive actions on gun control following mass shootings

Two mass shootings have already occurred in the US, increasing calls for gun control or reform. Joe Biden has announced half-dozen executive actions in response to the gun violence that is plaguing the country. Speaking...

Donald Trump twitter ban: Twitter says National Archives not allowed to make ex-POTUS' tweets public

Following the January 6 riots at the Capitol, former President Donald Trump has been permanently suspended from most major social media platforms, most notably Twitter. However, compared to the posts of his predecessors...

Science

Artemis: how ever changing US space policy may push back the next Moon landing

Harrison Schmitt and Eugene Cernan blasted off from the Taurus-Littrow valley on the Moon in their lunar module Challenger on December 14 1972. Five days later, they splashed down safely in the Pacific, closing the Apollo...

As the Perseverance rover lands on Mars, there's a lot we already know about Mars from meteorites found on Earth

NASAs Perseverance rover successfully touched down on Mars this morning, and has already begun beaming back images. But people might be surprised to learn there have been another 48 missions to the red planet so far. Of...

Transparent wood is coming, and it could make an energy-efficient alternative to glass

Wood is an ancient material humans have been using for millions of years, for the construction of housing, ships and as a source of fuel for burning. Its also a renewable source, and one way to capture excess carbon...

Pigs can play video games, scientists discover

Pigs might not be able to fly, but they can play video games. In a new study, researchers from Purdue University in Indiana, US have shown that pigs can use a digital screen and joystick, operated by their snout, to move a...

Why is there water on Earth?

Water is essential to life as we know it and it seems completely normal to have water all around us. Yet Earth is the only known planet to be covered by oceans. Do we know exactly where its water came from? This is not...

Technology

E3 2021 has ‘early commitments’ from Xbox and Nintendo, but not Sony PlayStation

The Electronic Entertainment Expo, more widely known as E3, is confirmed to come back this year. While several major video game companies are sure to present at the trade shows, some big names are still unlikely to...

‘Cyberpunk 2077’ datamine hints at Panam and V romance dialogues in potential DLC

The Cyberpunk 2077 patch 1.2 delivered hundreds of much-needed gameplay fixes and improvements, but it may have also revealed an upcoming DLC focused on the romantic relationship of V and Panam Palmer. A long list of...

Google I/O 2021, happening in May, is ‘free for everyone’

Google officially announced the return of the I/O conference this year with a few changes. While the event is still aimed at developers, the company has practically opened it for everyone and announced that attendees can...

Capcom gives away free Kamura Pack as ‘Monster Hunter Rise’ surpasses 5 million copies sold

Capcom announced Monster Hunter Rise has surpassed five million copies shipped worldwide after it was released on March 26. To thank fans for this milestone, the video game company is giving away a free content pack that...

Rumored Pixel Buds A’s new design possibly leaked by Google

Google may have discreetly provided the first look at the rumored Pixel Buds A in a promo message. The inadvertent leak appears to correspond with a recent report that the upcoming wireless earbuds would look slightly...
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