Lecturer Sport Business Management, Western Sydney University
Jessica is currently a lecturer at Western Sydney University in the School of Business.
Her research interests broadly focus on sport and gender, with a particular emphasis on sport fandom and fan engagement. Jessica was awarded her PhD in September 2016, a study which focused on fan engagement of Everton Football Club fans. Her research areas now focus on women's sport, fan culture and stadium relocation/redesign.
Jessica has both lectured and coordinated units in the field of sport sociology and sport management.
Stadiums are emptying out globally. So why have Australian sports been so slow to act?
Mar 15, 2020 06:01 am UTC| Business Sports
Packed stadiums are the bread and butter of sports. Crowds create stadium atmosphere and generate revenue. For a global industry built on live entertainment and big crowds, the continued spread of COVID-19 could be...
Moving the A-League to the winter would improve the play, but will it attract the fans?
Jan 18, 2020 11:39 am UTC| Insights & Views Sports
In the past week, the Australian football players union has been pressuring the A-League to make a major change in the sport shifting to a winter competition, instead of its current spot in the brutal summer. Both the...
Rugby league may finally have reached its tipping point on player behaviour and violence
Mar 01, 2019 13:43 pm UTC| Insights & Views Sports
St George Illawarra and NSW State of Origin player Jack de Belin has become the first player to be banned under a new no fault stand down policy introduced by the National Rugby League (NRL). This policy allows the NRL...
Australians love their sport, but investing in new venues is another matter
Dec 08, 2018 17:31 pm UTC| Insights & Views Sports
For Australians, the accolade sporting capital of the world is arguably more prized than worlds most liveable city. Australian cities (and the states) have appeared hell-bent on outdoing one another in building bigger...
Trade War Escalates: China Strikes Back