Principal Teaching Fellow, Deputy Head of School of Design, University of Leeds
Mike Sheedy is Principal Teaching Fellow and Deputy Head of the School of Design. He teaches the MA Design and leads the Future Society Programme. Research Interests include branding and brand communications, particularly in relation to achieving organizational strategic, commercial and communication objectives; building brands and visually articulating values to create a desirable brand personality; managing consumer expectations; how to achieve brand sustainability.

Mind the gap: Toblerone and other redesign disasters
Nov 09, 2016 15:12 pm UTC| Insights & Views Business
Toblerone chocolate is a brand instantly recognisable for its bars studded with pyramid-shaped mountains of chocolate. So the announcement from Mondelez International, the brands Swiss owner, of a redesign that will mess...
noyb Files GDPR Complaints Against TikTok, Grindr, and AppsFlyer Over Alleged Illegal Data Tracking.