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Park Thaichon

Assistant Professor of Marketing, S P Jain School of Global Management

My main research interests include Dark Marketing, Consumer Behaviour, Relationship Marketing and Integrated Marketing Communications. I am currently serves as an editorial board member for the Asia Pacific Journal of Marketing and Logistics and the International Journal of Trade and Global Markets.

My research has been published in leading marketing journals including but not limited to the Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Journal of Relationship Marketing, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.

The fundamental aim of my research is for a better tomorrow. I wish that my current and future research would contribute to the overall benefits and well-being of the society.

Fast food companies use social networking sites to target children

Aug 06, 2016 08:39 am UTC| Insights & Views Business

Australias voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing, especially in social media, our new...

Economy

Singapore’s SingTel Telecom Sells Trustwave Cyber Security Stake for $205M

SingTel, or Singapore Telecommunications, said on Monday, Oct. 2, that it is selling its stake in the cyber security firm called Trustwave. The telecom firm revealed that it had reached an agreement with MC2 Titanium LLC...

Metaverse: SK Telecom, Singtel of Singapore signs MOU for metaverse business push

Bill Ackman Will Consider Investing in Elon Musk’s X Under SPARC Funding

Bill Ackman, a billionaire investor, said that he will definitely consider investing in Elon Musks X social media platform. He said a deal with the former Twitter site is possible with his new Special Purpose Acquisition...

Applebee's Brings Back 'Dollarita': An Affordable Treat for Customers

Applebees, the renowned casual dining restaurant, has answered the prayers of margarita enthusiasts everywhere. After a long anticipation of three years, the Dollarita is making a comeback and still comes with an...

Honda Korea Co. Looks to Revive Sales with Expanded Product Lineup

Honda Korea Co. is ramping up its product lineup to bounce back from a nearly 70 percent drop in sales during January-August compared to the previous year. The decline was primarily attributed to a lack of new...

Apple Works on iOS Update to Address Overheating Issues in iPhone 15 Models

Apple is attributing the heating concerns with its recently released iPhone 15 models to a software bug and problems associated with popular apps like Instagram and Uber. Reports of the devices becoming uncomfortably warm...

Politics

Feinstein's death raises the question: How are vacant Senate seats filled?

Theres an empty seat in the U.S. Senate now that Californias longtime and senior senator, Dianne Feinstein, has died. And, following the Sept. 22, 2023, federal indictment on bribery and other charges of U.S. Sen. Bob...

Foreign policy has been missing from NZ's election campaign – voters deserve answers to these big questions

Tax cuts, crime, the cost of living, potholes and co-governance … these and various other issues are now familiar to most voters. But there has been one major election area missing the serious debate it needs:...

Closer relations between Australia and India have the potential to benefit both nations

The structure of Andrew Charltons Australias Pivot to India is built on three promises: the promise of India; the promise of the Australia-India relationship; and the promise of the Indian diaspora becoming a powerful...

AI disinformation is a threat to elections − learning to spot Russian, Chinese and Iranian meddling in other countries can help the US prepare for 2024

Elections around the world are facing an evolving threat from foreign actors, one that involves artificial intelligence. Countries trying to influence each others elections entered a new era in 2016, when the Russians...

Can Biden bounce back as the US presidential race turns nastier?

Antagonism between the two expected candidates for US president in 2024 is ramping up as the political battleground turns increasingly nasty. US president Joe Biden suggested that Donald Trump and his allies pose a...

Science

A search for links between two of the universe's most spectacular phenomena has come up empty – for now

Every so often, astronomers glimpse an intense flash of radio waves from space a flash that lasts only instants but puts out as much energy in a millisecond as the Sun does in a few years. The origin of these fast radio...

Temporary carbon storage in forests has climate value — but we need to get the accounting right

Forests and other natural carbon reservoirs play an important role in slowing and potentially reversing the effects of climate change. But any carbon stored in nature is vulnerable to either natural or human-caused...

Just 3 Nobel Prizes cover all of science – how research is done today poses a challenge for these prestigious awards

Ive been primarily an experimental chemist the kind of person who goes into the laboratory and mixes and stirs chemicals since the beginning of my career in 1965. Today, and for the past 15 years, Im a full-time...

Your microbes live on after you die − a microbiologist explains how your necrobiome recycles your body to nourish new life

Each human body contains a complex community of trillions of microorganisms that are important for your health while youre alive. These microbial symbionts help you digest food, produce essential vitamins, protect you from...

New study shows we can create value from food waste by turning it into a highly desirable material – nanocellulose

Food waste is a global problem with approximately 1.3 billion tonnes of food wasted each year throughout the food lifecycle from the farm to food manufacturers and households. Across the food supply chain, Australians...

Technology

Intel Ramps Up 'Landmark' Production Using EUV Lithography Machines in Ireland

Intel announced on Friday that it has commenced high-volume production utilizing extreme ultraviolet (EUV) lithography machines at its $18.5 billion plant in Ireland. This development is pivotal for Intels effort to regain...

Virtual reality can help emergency services navigate the complexities of real-life crises

The UK has experienced several terrorist attacks, from the 2005 London bombings, to the devastating events at Manchester Arena and London Bridge in 2017. These tragic incidents not only resulted in the loss of innocent...

PlayStation Chief Jim Ryan to Retire; Hiroki Totoki Named Successor

Sony Group Corporation announces PlayStation CEO Jim Ryans retirement in March 2024, heralding a transition to new leadership under Hiroki Totoki. Ryan is currently working as Sony Interactive Entertainment LLCs (SIE)...

OpenAI's ChatGPT Now Surfs Web for Real-Time Information Access

OpenAI unveils an upgraded ChatGPT that can browse the internet, offering users real-time, authoritative information and enhanced data coverage from various sources. OpenAI, which is backed by Microsoft, said on...

Is TikTok right – will eating three carrots a day really give me a natural tan?

A beauty trend gaining popularity on TikTok, dubbed the carrot tan, claims eating three carrots a day will give you a natural tan. But can this really give you a natural glow? And is it healthy? Why would carrots...

Digital Currency

FxWirePro- Top altcoins for the day (Strength index) (SOLUSD)

Bitwise Launches Two New Ethereum ETFs, Expanding Crypto Investment Options

Blockchain Unicorn Fireblocks Acquires Australian Tokenization Startup BlockFold

Law

The road is long and time is short, but Australia's pace towards net zero is quickening

US Supreme Court refuses to hear Alabama’s request to keep separate and unequal political districts

We should use Australia's environment laws to protect our 'living wonders' from new coal and gas projects

Life

How to challenge toxic behaviour and help someone being bullied or harassed at work

Our mood usually lifts in spring. But after early heatwaves and bushfires, this year may be different

Why do I suddenly owe tax this year? It could be because the Low and Middle Income Tax offset is gone, forever

Nature

Jellyfish: our complex relationship with the oceans' anti-heroes

How the age of mammals could end

Emperor penguins face a bleak future – but some colonies will do better than others in diverse sea-ice conditions

Sports

Siya Kolisi: the South African rugby star's story offers valuable lessons in resilience

Tottenham Hotspur Launches Fan Token to Boost Engagement via Socios.com Blockchain Partnership

Nike Posts Solid Profit Amid Challenges; Earnings Glitter, Yet Miss Analysts’ Targets

Technical Analysis

FxWirePro:EUR/AUD gains some upside momentum but still bearish

FxWirePro-Major pair levels and bias summary

FxWirePro- Currency Strength Index (4- Hour chart)- Currency pairs to watch (USDCAD) for the day)

Market Data

Tesla Updates Model Y for China Release With No Price Mark Up

Honda Korea Co. Looks to Revive Sales with Expanded Product Lineup

The fight for 2% − how residuals became a sticking point for striking actors

Apple Works on iOS Update to Address Overheating Issues in iPhone 15 Models

Amazon Gift Cards Purchase Confirmation Alarmed Customers, Raised Hacking Concerns

Bitcoin, Ethereum Prices Surged, Dissolving $70M in Crypto Shorts

Trade unions and the new economy: 3 African case studies show how workers are recasting their power in the digital age

Singapore’s SingTel Telecom Sells Trustwave Cyber Security Stake for $205M

Foreign policy has been missing from NZ's election campaign – voters deserve answers to these big questions

EconoTimes

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