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Simon Chadwick

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2022: the economic tactics that drive Liverpool and Real Madrid

May 28, 2022 11:50 am UTC| Sports

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also...

How Kanye West and Adidas are conquering the millennial market

Sep 27, 2016 13:33 pm UTC| Insights & Views Business

The word drop is now firmly lodged in my vocabulary after another day spent with a millennial waiting for a brand to release (or drop) its latest product. It involved watching the clock tick down to the moment of release,...

AI Revolution Series

Euro 2016 sponsors being ambushed on social media by 'unofficial' brands

Jul 01, 2016 23:45 pm UTC| Insights & Views Sports

While the nations at the UEFA Euro 2016 championships have done battle on the pitch, an equally intense battle has been taking place off it between brands that want tournament exposure. Sponsors such as Coca Cola,...

Euro 2016 could turn EU referendum result upside down

Jun 10, 2016 14:44 pm UTC| Insights & Views Sports Politics

When historians look back at the fact that the Euro 2016 group phase ended the day before the UKs Brexit vote on June 23, they will think it almost deliberately mischievous. These could turn out to be the finals where...

How not to run a football club

Apr 27, 2016 22:12 pm UTC| Insights & Views Sports

This season, of all seasons, it has been vital that clubs do not get relegated from the Premier League. At the start of next season, the Leagues recordbreaking new TV deal begins and clubs revenues are set to rocket as a...

Economy

Bank of Japan Holds Rates Steady Amid Iran War Inflation Fears

The Bank of Japan is widely expected to keep its benchmark interest rate unchanged at 0.75% this Thursday, even as rising inflationary pressures force policymakers to maintain a cautious rate-hike stance. The decision...

RBA Set to Hike Rates Again Amid Inflation Surge and Global Uncertainty

The Reserve Bank of Australia is widely expected to raise its benchmark interest rate by 25 basis points at the conclusion of its two-day policy meeting on March 17, bringing the cash rate to 4.10% a one-year high. The...

Taiwan Central Bank Expected to Hold Interest Rates Steady Through 2027

Taiwans central bank is widely anticipated to keep its benchmark discount rate unchanged at 2% during its quarterly meeting this Thursday, with economists projecting this stance will remain in place well into 2027. A...

Asian Currencies Hold Steady Amid Iran Conflict and Fed Uncertainty

Asian currencies traded within a narrow range on Monday as ongoing tensions from the U.S.-Israel military campaign against Iran and anticipation ahead of a key U.S. Federal Reserve policy meeting kept the dollar hovering...

China's Economy Surges in Early 2026: Industrial Output and Retail Sales Beat Forecasts

China kicked off 2026 on a stronger-than-expected economic footing, with both industrial production and retail sales surpassing analyst forecasts during the JanuaryFebruary period, reinforcing confidence in the worlds...

Politics

Israel-Lebanon Ceasefire Talks on the Horizon as Conflict Intensifies

Israel and Lebanon are preparing for diplomatic negotiations aimed at establishing a lasting ceasefire, with Hezbollah disarmament at the center of discussions. Two Israeli officials confirmed the expected talks, though a...

Trump Signals Possible U.S.-Cuba Deal Amid Ongoing Diplomatic Talks

President Donald Trump hinted on Sunday that the United States may be close to reaching an agreement with Cuba, suggesting that significant developments in their long-troubled bilateral relationship could unfold in the...

Israel-Lebanon Ceasefire Talks Expected Amid Ongoing Hezbollah Conflict

Israeli and Lebanese officials are reportedly moving toward direct negotiations aimed at establishing a lasting ceasefire, with the central objective of disarming Hezbollah. Two Israeli officials confirmed the anticipated...

U.S. Oil Executives Warn Trump Administration of Worsening Energy Crisis Amid Strait of Hormuz Disruptions

Top American oil industry leaders have sounded the alarm to the Trump administration, cautioning that the ongoing energy crisis stemming from the war with Iran could intensify as disruptions in the Strait of Hormuz...

Trump Seeks Global Coalition to Reopen Strait of Hormuz Amid U.S.-Israel-Iran Conflict

President Donald Trump announced Sunday that his administration is actively negotiating with seven unnamed countries to form a multinational coalition aimed at securing the Strait of Hormuz, the critical waterway that Iran...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Zhipu AI Launches GLM-5-Turbo Model to Power Next-Gen AI Agent Workflows

Shares of Hong Kong-listed Chinese artificial intelligence company Zhipu AI (HK:2513), formally known as Knowledge Atlas, surged as much as 16% to HK$615 following the launch of its newest large language model tailored for...

Hua Hong Group's 7nm Breakthrough Signals China's Growing Chip Independence

Chinas Hua Hong Group is closing the gap in advanced semiconductor manufacturing, with its contract chipmaking subsidiary Huali Microelectronics preparing a 7-nanometer chipmaking process at its Shanghai facility. If...

Micron Technology Plans Second Taiwan Chip Facility to Meet AI Memory Demand

U.S. memory chipmaker Micron Technology has announced plans to construct a second manufacturing facility in Taiwan, reinforcing its commitment to expanding production capacity amid rapidly growing artificial intelligence...

Nvidia GTC 2025: Jensen Huang Set to Unveil Next-Gen AI Chips and Strategy

Jensen Huang is preparing to take center stage at Nvidias annual GTC developer conference, where the charismatic CEO is expected to unveil a sweeping roadmap designed to keep Nvidia ahead of a fast-moving pack of AI chip...

Global PC Market Faces 10% Decline in 2026 as AI PCs Surge

The global personal computer market is heading into a rough patch in 2026, with Goldman Sachs forecasting a 10% year-on-year drop in shipments a steeper contraction than earlier projections suggested. Total global PC...