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7-Eleven has launched its first concept store dubbed 7Cafe in Singapore’s Jewel Changi Airport, offering coffee and other beverages with its traditional convenience store goods.
Designed with a warm color tone and equipped with chairs and large tables, 7-Eleven hopes the store will appeal to both the mall’s visitors and air travelers.
The shop serves pastries, sandwiches, burgers, and onigiri along with beverages including salted caramel coffee, mocha and matcha frappes, cold mango or watermelon lemonade drinks.
It also has recharging stations.
The new cafe concept is an example of how the company is broadening its horizons and creating innovative offerings for customers, said Steven Lye, MD at 7-Eleven Singapore.
In June, 7-Eleven Singapore partnered with Tiger Beer to open its first beachfront shop on the beaches of Palawan Beach Walk on Sentosa Island.
