AARP Services Inc. Selects Connecture, Inc. to Launch Innovative Insurance-Shopping Website

BROOKFIELD, Wis., Oct. 18, 2016 -- Connecture, Inc. (NASDAQ:CNXR), a provider of web-based information systems used to create health insurance marketplaces, announced today that it has been selected to create and operate an AARP-branded online marketplace designed exclusively for people 50 and over.

The new website will leverage Connecture’s advanced comparison tools and personalized support technology to deliver a robust and holistic shopping experience. The AARP Direct Select platform will guide AARP’s members and other consumers through the comparison and purchasing process across a wide selection of health insurance and financial products.

“Connecture’s extensive experience and demonstrated success in developing customized shopping and enrollment portals makes them a natural fit to fulfill the vision of AARP Direct Select,” said Larry Flanagan, President and CEO of AARP Services Inc., AARP’s wholly-owned subsidiary. “Their technology infrastructure and consumer insights will provide a robust shopping site that serves millions of members and consumers.”

“The relationship with AARP Services Inc. represents a game-changing collaboration,” said Jeff Surges, President and CEO of Connecture. “Our mutual goal of helping people improve their health and financial well-being provides a powerful foundation for AARP Direct Select. It will not only serve the largest membership base of its kind, but also allow consumers ages 50 and over access to products that meet their specific needs and financial situations.”

Connecture has launched a pilot version of the online marketplace in select states, including Arizona, Illinois, Utah, Michigan, Ohio, Indiana, Wisconsin and Pennsylvania. Additional states are scheduled for 2017.

About Connecture
Connecture (NASDAQ:CNXR) is a leading web-based consumer shopping, enrollment and retention platform for health insurance distribution. Connecture offers a personalized health insurance shopping experience that recommends the best fit insurance plan based on an individual’s preferences, health status, preferred providers, medications and expected out-of-pocket costs. Connecture’s customers are health insurance marketplace operators such as health plans, brokers and exchange operators, who must distribute health insurance in a cost-effective manner to a growing number of insured consumers. Connecture’s solutions automate key functions in the health insurance distribution process, allowing its customers to price and present plan options accurately to consumers and efficiently enroll, renew and manage plan members. For more information, visit www.connecture.com.

About AARP Services Inc.
AARP Services Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

Media Contact
Matt Schlossberg
Amendola Communications for Connecture, Inc.
(630) 935-9136 
[email protected]