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AMC Theatres, a leading American movie theater chain, is expanding the reach of its popcorn snack varieties by teaming up with retail stores. The company said it has joined forces with Kroger, Amazon, and Publix to have more outlets for its popcorn products.
Expanded Distribution Strategy
Through its cooperation with the mentioned retail chains, AMC Theatres will be able to expand the distribution of its ready-to-eat and microwavable popcorn products. The company will also double its outlets nationwide and widen its customer reach.
As per Box Office Pro, previously, AMC Theatres only released its popcorn via its website, theaters, and pop-up stores. It has been selling the snack via Walmart as well, and now, after a year of exclusive availability at this retail chain, the company is expanding the list and including more stores.
For the Convenience of Customers
Releasing its popcorn products via major supermarket operators like Kroger, Publix, and Amazon.com allows fans and customers more options to bring home and enjoy AMC’s brand of popcorn. The firm’s Classic Butter, Extra Butter, and Lightly Salted popcorns will be easier to find and buy now that they are available in nearby retail outlets. Customers may get the AMC-branded popcorn at Kroger, Publix, and Amazon stores starting mid-March.
“After a nationwide rollout last year to more than 2,700 Walmart stores, we are delighted to bring the freshly popped taste of our movie theatre popcorn to consumers at Publix, Kroger, and at Amazon.com,” AMC Theatres’ senior vice president of marketing, growth Strategy, Ellen Copaken, said in a press release. “The overwhelming positive consumer response and demand for these products reinforces that ‘AMC Makes Movies Better’ in theatre, at home, online — anywhere you go.
She added, “We will continue to work with amazing retailers like Walmart, Kroger, Publix and Amazon to make it convenient for consumers to enjoy our delicious popcorn throughout the year.”
Photo by: AMC Press Release
