Adidas Announces Second Wave of Yeezy Stock Sales, Pledges Anti-Discrimination Donation

Adidas AG is set to launch its second wave of Yeezy stock sales in August, following its split from Kanye West, now Ye, last year. The sports apparel giant confirmed that a portion of the proceeds will be donated to non-profit groups combating discrimination.

As per Business World, Adidas said it will be selling more Yeezy items in August, which will be its second wave of sales for the brand. The company said again that it would donate part of the total sales to non-profit organizations standing up and fighting against discrimination without mentioning how much it would give.

It was reported that some groups that will receive donations from Adidas are the Foundation to Combat Antisemitism (FCAS), the Anti-Defamation League (ADL), and the Philonise & Keeta Floyd Institute for Social Change. Moreover, some Yeezy shoes that Adidas sells in North America will also come with a square blue pin, the official symbol of Stand Up To Jewish Hate being run by FCAS.

It was late last year when Adidas pulled out Yeezy shoes and merchandise from its stores after severing its ties with Ye. The American rapper was involved in many controversies after launching a series of antisemitic remarks on social media and interviews, and this was what pushed the sneaker maker to end its 9-year partnership deal with him.

Adidas will start the online sale of Yeezy items on Wednesday this week through the company’s mobile app and website. Some sneaker models to expect from this drop are the Yeezy Boost 350 V2, 700, 500, and the Yeezy Slide and Foam RNR.

Meanwhile, Adidas’ released the first batch of stock sales for Yeezys, and it was reported last week that the company received huge orders of four million pairs. This boosted the company’s preliminary second-quarter financial results and reduced its operational losses.

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