Adidas to merge US, Canadian operations to boost efficiency

Adidas is consolidating its US and Canada operations as it considers ways to boost speed and cohesion, according to the brand’s spokesperson.

The implementation of the changes will conclude by the spring, with business operations being mainly based out of the company’s US headquarters in Portland, Oregon. It will also result in a corporate headcount reduction in Canada.

Adidas said it is committed to keeping an open dialogue with impacted employees and supporting all their people throughout the transition to an integrated One NAM organization.

The German sports brand assured that merging the two markets will have no impact on the availability of Adidas products to Canadian consumers, who will be able to shop for Adidas products online, in retail stores, and at their wholesale partners.