AirPods ended up being one of the top-selling products for Apple, especially after the AirPods Pro was launched last fall. It is then not surprising that the tech giant wants to keep the momentum going by adding a new model in the AirPods family.
Latest AirPods rumors suggest that Apple could be gearing up to announce another wireless headphone. The source of the leaks seems to indicate that its unveiling might be happening very soon.
‘AirPods X Generation’ reportedly shows up in a major retailer’s inventory
Tech analyst and YouTube content creator Jon Prosser recently shared several images on Twitter pointing at the possible release of a new model of AirPods. One of the images reportedly shows that a certain product listing refers to a device called the “Apple AirPods (X Generation)” priced at $399.99. In the same tweet, Prosser revealed that he was also approached by “multiple Target employees,” claiming that the same mystery AirPods variant has appeared in the retailer’s inventory system as well as on Universal Product Code scanners. The analyst suggested that the name appearing in the leak could just be a placeholder and that Apple might eventually announce it with a simpler branding like “AirPods X.”
Multiple Target employees have started reaching out to me about this ????
— Jon Prosser (@jon_prosser) February 22, 2020
Showing up in their systems and on UPC scanners is this mysterious “Apple AirPods (X Generation)” listing, priced at $399. ????
Potentially Apple’s over-ear “StudioPods” headphones. Launch soon (March)? pic.twitter.com/NVcqH8As47
A concept image for the leaked AirPods model has also been shared, suggesting that it could be an over-ear headphone – a first in the AirPods lineup. The AirPods X Generation also reportedly appears with three different product listings that might be hinting at three color variants.
AirPods X Generation release date: New over-ear headphone arrives with the iPhone SE 2?
Considering that the product listing has been spotted in the inventory system of a major retailer such as Target, this could mean that the mystery AirPods is already very close to being announced. With that, Apple fans should note that the company is highly anticipated to hold an event in March where several products could be unveiled, including the widely rumored iPhone SE 2 (or iPhone 9).
Apple is, of course, not saying anything about upcoming devices until the day of its launch. But it would also tally with Apple’s AirPods tradition as it can be recalled that the second-generation AirPods was announced in March 2019 as well.


Nintendo Share Sale: MUFG and Bank of Kyoto to Sell Stakes in Strategic Unwinding
U.S. Deploys Tomahawks, B-2 Bombers, F-35 Jets and AI Tools in Operation Epic Fury Against Iran
OpenAI Pentagon AI Contract Adds Safeguards Amid Anthropic Dispute
Synopsys Q2 Revenue Forecast Misses Expectations Amid China Export Curbs and AI Shift
Meta Signs Multi-Billion Dollar AI Chip Deal With Google to Power Next-Gen AI Models
Nvidia to Launch New AI Inference Processor to Boost OpenAI Performance
OpenAI Hires Former Meta and Apple AI Leader Ruomin Pang Amid Intensifying AI Talent War
OpenAI Secures $110 Billion Funding Round at $840 Billion Valuation Ahead of IPO
Federal Judge Blocks Virginia Social Media Age Verification Law Over First Amendment Concerns
Apple to Begin Mac Mini Production in Texas Amid $600 Billion U.S. Investment Plan
Coupang Reports Q4 Loss After Data Breach, Revenue Misses Estimates
Trump Pushes Tech Giants to Build Power Plants to Offset AI Data Center Energy Costs
AWS Data Center in UAE Hit by Fire After Objects Strike Facility Amid Regional Tensions
Nvidia Earnings Preview: AI Chip Demand, Data Center Growth and Blackwell Shipments in Focus
Snowflake Forecasts Strong Fiscal 2027 Revenue Growth as Enterprise AI Demand Surges 



