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Amazon has broadened its budget shopping platform, Amazon Bazaar—known as Haul in the U.S.—to 14 additional international markets, intensifying competition with Chinese e-commerce giants Shein and Temu. The expansion marks Amazon’s latest effort to capture the growing demand for ultra-low-cost goods worldwide, including items such as $10 dresses and $5 accessories.
Initially launched in Mexico in 2023, Amazon Bazaar has already entered Saudi Arabia and the UAE, and now reaches Hong Kong, the Philippines, Nigeria, and Taiwan, among others. The platform primarily offers products priced under $10, with some as low as $2, spanning categories like home goods, fashion, and lifestyle essentials. These items are shipped directly from Amazon’s global fulfillment centers, ensuring efficient delivery through its vast logistics network.
The move comes as import tariffs imposed under President Donald Trump continue to pressure American consumers, particularly lower-income shoppers seeking affordable alternatives. Amazon’s standalone Bazaar app complements its Haul section, integrated into the main Amazon app in the U.S. and several other markets including the UK, Germany, France, Italy, Spain, Japan, and Australia.
Industry analysts see this as a strategic step in Amazon’s international growth. D.A. Davidson & Co’s Gil Luriahighlighted that Amazon typically takes years to achieve profitability in new markets but focuses on scaling sustainably. In Q3 2025, Amazon’s international revenue climbed 10% year-over-year to $40.9 billion, excluding currency fluctuations.
As Amazon Bazaar aims to deliver quality at rock-bottom prices, it positions itself to potentially expand beyond its current 23 core markets, tapping into nearly every global consumer segment. Meanwhile, rivals Shein, active in 160 countries, and Temu, shipping to over 70, continue to dominate the fast-fashion and ultra-cheap retail space, keeping competition fierce in the global e-commerce arena.
