Amazon Prime Day Drives Significant Decline in Foot Traffic for Big Box Retailers

LOS ANGELES, July 25, 2017 -- Sense360, the leading real-time data insights and consumer intelligence company, today released a new report that examined brick and mortar retail activity on Amazon Prime Day, which took place July 10-11. The findings show Walmart, JCPenney, Macy’s, Barnes & Noble, Home Depot, Lowes, Sears, Kohl’s, Target and Best Buy all saw an average 24 percent decrease in traffic on Prime Day.

Additional Findings Include:

• People with the Amazon App installed saw a 32 percent decrease in traffic to all retailers.
• People without the Amazon app decreased their traffic 7 percent to all retailers.
• The top three retailers that fared the worst were Sears (-36 percent), JCPenney (-34 percent) and Kohl's (-31 percent).
• The three that weathered the storm the best were Macy's (-9 percent), Barnes & Noble (-11 percent) and Best Buy (-19 percent).

“Our data shows that Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing as the rise of smartphones and apps give consumers even more convenient ways to take advantage of promotions such as Prime Day," said Eli Portnoy, CEO and Founder of Sense360. “With our ability to track anonymous consumer journeys, paired with survey insight into what drives these behaviors, retailers are able to get an invaluable understanding of the market enabling them to better strategize, plan and compete.”

To understand how Amazon's all day promotional "take-over" impacted big retail shopping behavior, and the market overall, Sense360 observed over 1.1 million anonymous consumer visits across the retail industry during seventeen consecutive Tuesdays beginning on March 7 to July 11, excluding the July 4 holiday. To access the full findings, visit https://sense360.com/primeday/

Sense360 uncovers and arms restaurants and retailers with real-time intelligence that they can leverage to continuously optimize their business strategies and tactics at the same speed in which today’s consumers, and the market, are moving. Through its cutting-edge mobile sensor technology, Sense360 tracks millions of anonymous consumer journeys to deliver immediate data and behavioral insights that help companies quickly react to and stay ahead of consumer needs and desires.

About Sense360
Sense360 is a leading real-time consumer-intelligence firm that leverages cutting-edge mobile sensor technology and survey data from a panel of two million consumers. The Company is able to observe over 150 million consumer trips a month. By understanding the visits and journeys of millions of anonymous U.S. consumers in the real-world, Sense360 is able to provide its clients, representing nearly 20,000 locations across the U.S., with real-time intelligence to help grow, optimize, and manage their business.  To learn more about Sense360, visit https://sense360.com.

Media Contact:
Joy Murphy
ICR for Sense360
646-277-1242 / [email protected]