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Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards’ rise and the new AE1 Low “Iron Sharpens Iron.” Meanwhile, Devin Booker gifted Kentucky an exclusive Nike Book 1 PE, honoring the Wildcats’ 1996 championship season.
Anthony Edwards and adidas Boost AE1 with Halloween Ad, Playfully Jabbing Shaq
In a recent report by Sneaker News, Ant, and adidas have reunited to build on the success of the Anthony Edwards 1, a shoe that has captured attention not only for its innovative design but also due to adidas’ well-crafted marketing campaign. As the 2024-25 NBA season kicks off, with the Minnesota Timberwolves counting heavily on Edwards, a Halloween-themed advertisement highlights his rising status as the “scariest player in the game.”
In the ad, a group of kids gathered around a campfire trade stories about Edwards’ on-court persona, dubbing him “Ant-Man” and calling him the player who “turns people into ghosts” on posters—hinting at his powerful dunks that leave opponents “ghosted” in social media lingo. A standout moment includes a playful jab at a fellow NBA star, further building Edwards’ legend.
Though Shaquille O’Neal, referenced in the ad, is known for his sharp critiques on Inside the NBA, he has chiefly admired Edwards. In its nod to Shaq, the ad reflects Edwards’ appeal among a younger fanbase more drawn to his explosive athleticism than Shaq’s era of rim-shaking dominance.
The AE1 Low “Iron Sharpens Iron” is also prominently featured in the ad’s closing scenes, as Edwards declares his aspirations for an “MVP season” and a Timberwolves championship push. With the shoe set for a Nov. 29 release, the ad’s timing brings renewed attention to the iridescent colorway ahead of its debut. For sneaker enthusiasts, the adidas AE1 is one to watch as adidas continues to release new colorways throughout the season.
Devin Booker Honors Kentucky’s 1996 Championship with Exclusive Nike Book 1 Player Edition
Meanwhile, Devin Booker is making waves in the sneaker world. Just ahead of the Kentucky Wildcats’ Nov. 4 season opener, Booker, a Wildcats alumnus, gifted the team a special player edition of the Nike Book 1 in the school’s iconic blue. Showcased on the team’s Instagram account, the exclusive pair features design elements inspired by Kentucky’s 1996 National Championship season, coincidentally the year of Booker’s birth.
The “34-2” detail on the shoe tongue nods to Kentucky’s record that year rather than Booker’s stats, while the “96” on the backtab takes on a unique significance in this edition. The shoe also incorporates vintage Wildcats logos on the insoles and heel counter, underscoring its connection to Kentucky’s legacy.
The Nike Book 1 “Kentucky” remains a player edition, exclusively crafted for the Wildcats and not slated for public release. This makes it a rare piece of Wildcats and Booker memorabilia.
