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Asahi Group Holdings would begin making minority investments in US start-ups from January 2023 through its Asahi Group Beverages & Innovation Fund which will open up new markets for low-alcohol and non-alcohol beverages.
The fund will support US start-ups that have "attractive brands" with significant future growth potential in the non-alcoholic beer-taste beverages, adult soft drink beverages, and low-alcohol categories.
It would also support start-ups with technology that leads to new sales and manufacturing methods, according to Atsushi Katsuki, president and CEO of Asahi Group Holdings.
Asahi will use its business platform to encourage sales growth for the goods and services offered by such enterprises both domestically and internationally.
By the end of 2025, the total investment is anticipated to be around $70 million. Employees recruited from the regional headquarters of Asahi Group will serve as the investment managers for Asahi Group Beverages & Innovation.
