Asahi Group Holdings would begin making minority investments in US start-ups from January 2023 through its Asahi Group Beverages & Innovation Fund which will open up new markets for low-alcohol and non-alcohol beverages.
The fund will support US start-ups that have "attractive brands" with significant future growth potential in the non-alcoholic beer-taste beverages, adult soft drink beverages, and low-alcohol categories.
It would also support start-ups with technology that leads to new sales and manufacturing methods, according to Atsushi Katsuki, president and CEO of Asahi Group Holdings.
Asahi will use its business platform to encourage sales growth for the goods and services offered by such enterprises both domestically and internationally.
By the end of 2025, the total investment is anticipated to be around $70 million. Employees recruited from the regional headquarters of Asahi Group will serve as the investment managers for Asahi Group Beverages & Innovation.


Alphabet Stock Slides as Google AI Pioneer Jeff Dean Exits to Launch Discovery Loop
Why have so few atrocities ever been recognised as genocide?
South Korean Won Leads Asian FX Losses as Dollar Rises
Japan Posts First Current Account Deficit in 17 Months as Dividend Payments Surge
Nintendo Shares Jump as Switch 2 Sales Boost Earnings
New Mexico Measles Outbreak Cost Reached $5.4 Million, Study Finds
Alcohol is one of the most dangerous drugs, yet its presence is ubiquitous in social settings and celebrations
Oil Prices Rise as Hormuz Reopening Remains Uncertain
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
China’s Growth Faces Structural Challenges Amid Doubts Over Data
Oil Prices Rise as Hormuz Reopening Remains Uncertain
FDA Investigates New Cyclospora Outbreak as U.S. Cases Continue to Rise
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
S&P 500 Surges Ahead of Trump Inauguration as Markets Rally 



