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The Atlanta Hawks and their State Farm Arena made JPMorgan Chase their official bank, credit card, wealth management, and investment banking partner.
The multi-year deal expansion will allow Chase to increase its branding at the Hawks’ home arena and integrations such as presenting the Hawks' starting five lineups live in-venue, as well as on social media.
Chase credit and debit cardholders will also get both early on-sale benefits for Hawks games as well as merchandise and concession discounts as well as access to an exclusive entrance for games and other arena events.
A new feature of the agreement is that Chase will now act as the presenting sponsor for the arena’s music venue now called ‘The Chase Concert Club’. It will also partner with the Hawks on the ‘Project Rebound’ community outreach initiative.
This represents an expansion on Chase’s commitment to presenting both the Dr. Martin Luther King, Jr. Day game on 16th January, as well as the historically black colleges and universities (HBCU) night on 24th February.
