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In a significant leadership shakeup, Audi AG has announced the appointment of Gernot Dollner, previously Volkswagen Group's strategy chief, as its new CEO. Dollner, set to assume the role from Markus Duesmann on September 1, brings to the table extensive experience and a keen focus on electrification in line with industry shifts.
Dollner was the strategy chief at Volkswagen Group, and his new assignment in the company was confirmed on Thursday, June 29. He was named Audi’s new CEO as the brand is looking to go forward and catch up with its competitors in the business.
As Dollner takes over in September, one of the things he is expected to do is to lead the company toward electrification. Most of the car manufacturers today are also moving away from gas-powered vehicles, and Audi must keep up with that as well.
According to Reuters, the new Audi chief was selected after the supervisory board approved the resolution on Thursday. Doellner is seen as very fit for the position due to his extensive work experience at Volkswagen.
He is a company veteran who joined the group in 1993 when he was still a doctoral student. Since then, he slowly made his way to the top and became the head of product development at Porsche at one point. He became the product strategy head at Volkswagen AG in 2021.
“I would like to thank Markus Duesmann for all the important work he has done during his tenure at Audi. He has brought great foresight and vision to planning and driving forward key strategic decisions, including, first and foremost, the electrification strategy,” Audi’s chairman of the supervisory board, Manfred Döss, said in a press release.
He added, “Audi will be able to build further on these cornerstones in the future. At this point in time, Gernot Döllner is the right person to further strengthen the company’s product strategy and its position in key markets. Together with the entire Board of Management, he will add the next chapter to Audi’s successful strategy implementation.”
