Barfresh Expands Its Customer Base with National Frozen Yogurt Chain

BEVERLY HILLS, Calif., Aug. 31, 2016 -- Barfresh Food Group, Inc. (OTCQB:BRFH), a manufacturer of frozen, ready-to-blend beverages, is announcing the completion of a successful test with a national 300 unit frozen yogurt chain, one of the fastest growing self-serve frozen yogurt chains in the world. The next phase of the national roll-out for the chain has now been approved to expand to 60 units within the southeast.  This roll-out will be supported by outdoor billboard and in-store marketing that will exclusively highlight the Barfresh products.

Riccardo Delle Coste, the Company's CEO stated, "This customer is a perfect fit for our Barfresh products with its focus on frozen treats and we see ourselves as a natural complement to their existing offerings.  Traditionally, self-serve concepts would shy away from the frozen blended beverage category given the inherent waste and labor challenges, but with Barfresh’s delivery system these concerns are eliminated.  Our products allow franchise operators the perfect blend of incremental profitable sales growth with extremely limited capital expenditures.  We are proud to work with a company that is so well known for bringing positivity to their local communities and look forward to growing alongside this proven company.”

About Barfresh Food Group

Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. PepsiCo North America Beverages, a division of PepsiCo, Inc., is the exclusive sales representative in North America within the food service channel for Barfresh's full line of beverages. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.

Forward Looking Statements

Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Contact

John Mills
ICR
646-277-1254
[email protected]

Jeff Sonnek
ICR
646-277-1263
[email protected]