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Beanless coffee manufacturer Atomo secured $40 million in fresh funding from three agtech investment firms to help bring their "reverse engineered" coffee to the masses.
Atomo boasts that their canned cold brews, the only products they have available, are more sustainable and tastes better than cold brew made from coffee beans.
The most prized Arabica beans, in particular, are highly vulnerable to climate change, scientists have repeatedly warned.
Atomo claims that its beanless coffee has a lower environmental impact because it is manufactured from recycled date seeds that have been steeped in a proprietary mixture of ingredients that includes grape, chicory, caffeine from tea, and other natural flavors. It uses 94 percent less water and produces 93 percent fewer carbon emissions.
One of the participating investment businesses, AgFunder, represented by Rob Leclerc, stated that Atomo's groundbreaking technology would play a role in the solution for ensuring that future generations can continue to enjoy their favorite brews.
According to Atomo, their beanless cold brew outperformed traditional cold brew goods by a two-to-one ratio in a blind tasting test, with panelists unable to tell that Atomo was brewed without traditional coffee beans.
Atomo intends to use the funds for further product research, increased manufacturing capacity, and formal consumer launch. Each can of Classic Black and Ultra Smooth cold brew costs between $5 and $5.50, depending on how many you buy, on their website, and has 84 milligrams of caffeine. Cans will reportedly be available in a few retailer outlets later this year.
