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Black Myth: Wukong, a Chinese AAA game, captured global audiences on Steam, highlighting China's cultural heritage.
Black Myth: Wukong Dominates Steam on Day One
Asserting that its rendition of the Ming-era classic "Journey to the West" will compel Western players to immerse themselves in Chinese culture, official media in China rallied behind China's most popular single-player video game to date.
On Wednesday, only one day after its debut, 2.2 million continuous players were enjoying "Black Myth: Wukong" on Steam, a prominent online gaming platform, Reuters reports. The game is based on a legendary monkey king from a famous work of Chinese literature who had the ability to shape-shift into humans, animals, and inanimate objects.
"Chinese players in the past have gone through this process of cross-cultural understanding, now it is the turn of overseas players to learn... and understand Chinese traditional culture," a blog post from China Central Television said.
According to the national broadcaster, individuals can only fully appreciate "Black Myth: Wukong" if they are well-versed in the narrative of the beloved magical monkey, Sun Wukong, who gains supernatural abilities through Taoism.
Per Yahoo Finance, much excitement erupted on Chinese social media when Game Science, a business financed by Tencent, released the game on Tuesday. On China's X-like microblog Weibo, game-related hashtags amassed 1.7 billion views.
China Seizes Cultural Moment with AAA Game
"This release marks a bold foray by Chinese game developers into a market long dominated by Western triple-A titles," stated Xinhua, the official news agency of China, editorialized on Wednesday.
"With this breakthrough, the default language of a triple-A game is no longer English, but Chinese," according to the report.
Analysts at Shanghai-based Topsperity Securities predicted that "Black Myth: Wukong" would "attract more global players to pay attention to domestic games" and that businesses in many different industries might benefit from intellectual property tie-ins.
Didi, a ride-hailing company, Lenovo Group, and Luckin Coffee are all running ads that make use of "Black Myth: Wukong" references.
However, gaming stocks remained flat on Wednesday, with concept stocks associated with the game's development falling after a steep increase over the previous month.
"Black Myth: Wukong" received a lot of praise for being the first AAA game made in China, despite the huge investment, lengthy production cycles, and expensive development costs. In contrast to other Chinese mobile games that require constant micropayments, this one requires a one-time payment of 268 yuan ($37.58) for the basic version and 328 yuan for the premium.
Citi reported that by the time the game was launched on Tuesday, pre-sales had hit 400 million yuan, starting in June.
Wukong Game Bridges Cultures Globally
According to an industry insider, "It is unclear whether "Black Myth: Wukong's "business model can bring more profits... the important thing... is that China is finally getting it's own AAA game that can excite the world," as reported by the state-owned newspaper Global Times.
"Global players will be able to get a deeper understanding of traditional Chinese culture while having fun," according to Global Times
