Blue Calypso to Explore Strategic Alternatives

DALLAS, Dec. 20, 2016 -- Blue Calypso, Inc. (OTCQB:BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for product brands and brick-and-mortar retailers, has commenced a strategic and financial review with the objective to increase shareholder value. This review may result in the Company continuing to pursue value-enhancing initiatives as a standalone company, capital structure optimization, equity financing, secured or unsecured debt financing, a sale of the Company, a sale of certain assets of the Company or other business combination transaction. The Company’s board of directors will be active in this process as will their legal counsel and other outside experts and advisors.

Blue Calypso has not set a timetable for completion of its strategic review process but intends to update its shareholders as it deems necessary if any material developments occur. Blue Calypso provides no assurance, however, that the strategic review process will result in any transaction.

“The board of directors is committed to increasing shareholder value,” said Blue Calypso CEO, Andrew Levi. “We have determined after careful consideration that this is an appropriate time to undertake a strategic and financial review of the business. In the most recent quarter, we aggressively reduced our monthly expenses which included significant cuts in sales, marketing, legal, public & investor relations expenses and a reduction in executive compensation. While the review is ongoing, the Company will remain focused on delivering improved financial performance by continuing to execute our strategic initiatives.”

About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016” and was named “Shopping Marketing Editors’ Choice” by the Path to Purchase Institute. For more information about the company, please visit www.bluecalypso.com.

Forward Looking Statements 
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.

Investor Relations:

MZ Group
Chris Tyson
Managing Director – MZ North America
Direct: 949-491-8235
[email protected]
www.mzgroup.us