BlueNalu teams up with Mitsubishi, Thai Union to promote cell-cultured seafood in Asia

BlueNalu will collaborate with two seafood providers in Asia, the Thai Union and Mitsubishi Corporation, to conduct market research, gather consumer insights, and assess regulatory requirements for cell-cultured seafood in the continent.

The commercialization of cell-cultured seafood in Asia is part of BlueNalu’s Asia-focused strategy, given the region’s high demand for quality seafood and potentially diminishing supply.

There would be two independent partnerships with each of the seafood providers that will explore opportunities to accelerate the launch of cell-cultured seafood.

Thai Union recently participated in BlueNalu’s latest $60 million round of financing, marking its biggest funding round to date. With the capital, the cellular aquaculture start-up plans to build its first commercial pilot production facility in San Diego.

Lou Cooperhouse, president and CEO of BlueNalu, said their ability to make the biggest impact will be in part due to collaborations with leading global organizations that can facilitate the quickest and most efficient pathway to market possible, at the least possible cost.

Last year, BlueNalu signed a similar agreement with South Korean company Pulmuone to accelerate the introduction of its cell-based seafood in Asia.