‘Brave’ Gets $4.5M In Funding For War Against Online Ads, Users Earn Money While Browsing

Anyone who wants to browse the web in peace and not have to deal with ads will love “Brave Software’s” successful seed funding. The company raised $4.5 million, which should go a long way to helping develop the revolutionary browser offer ad-free web surfing.

‘Brave Software” is the baby of ex-Mozilla CEO Brendan Eich, Tech Crunch reports. The browser that the company wants to build will contain absolutely no ad aspect, which is directly contrary to what other web browsers do.

Companies like Google rely on ads in order to make money. Ad revenue makes up a huge chunk of what Google earns, which means that the company won’t likely get rid of their biggest cash cow any time soon. The only way that users of other web browsers can get some peace of mind from ads is to install third-party ad-blocker apps. This applies to both mobile and PC web browsers.

With “Brave,” the ad-blocker is built into the browser itself. As such, users can use the browser without having to worry about ads or finding effective ad-blocking software and have to install said software.

The groups that contributed to this funding round are the following:

• Founders Fund’s FF Angel
• Propel Venture Partners
• Pantera Capital
• Foundation Capital
• Digital Currency Group

With the $4.5 million that the company raised, “Brave” has raked in a total of $7 million so far. However, there’s the question of how it will earn revenue. The answer lies with the three options that “Brave” offers to users.

One option involves no ads whatsoever. The second option is to allow ads, but stop cookies and other trackers from ruining the experience or slowing down browsing, Forbes reports. Finally, there’s the option of simply replacing the ads.

The last option provides a financial incentive to users since this allows them to get 15% of the earnings from the ad. All they need to do is customize which ads they get without compromising their privacy.