Burger King launches plant-based Impossible Whopper in Canada following successful US debut

Burger King is now offering its Impossible Whopper burger in select restaurants in Ontario, Canada before rolling out the meat-free sandwich to all of its outlets nationwide.

The debut follows the roaring success of its US launch.

When Burger King trialed the Impossible Whopper in 59 stores in St. Louis in 2019, it exceeded expectations and was eventually rolled out across all 7,000 US stores.

According to a report from InMarket Insights, Impossible Whopper’s debut increased foot traffic in St. Louis locations by 16.75 percent.

Meanwhile, stores that didn’t offer the product saw their foot traffic drop 1.75 percent from the previous month’s average.

Impossible Food President Dennis Woodside said they are delighted by Impossible Whopper's popularity in the US and thrilled to bring it to Canada.

He noted that the company's mission is to sell their plant-based products everywhere animal meat is sold, including Burger King.

A Burger King spokesperson said the Impossible Whopper is ‘one of the most successful product launches in brand history’.