Formula One’s McLaren Racing revealed its metaverse activation with their new MCL36 car for the 2022 season via the Roblox video game.
The car revelation was part of a broader McLaren rollout with Roblox.
Among the deals includes a fan-orientated space dubbed the ‘McLaren F1 Racing Experience’ where the virtual MCL36 car can be raced in Roblox’s in-game experiences, such as the ‘Driving Simulator’, ‘Jailbreak’ and ‘Ultimate Driving’.
Fans also get to explore a digital recreation of the team’s headquarters, the McLaren Technology Centre, and to purchase official McLaren items within Roblox, including avatar bundles featuring the Formula One outfit’s drivers.
According to Lindsey Eckhouse, director of licensing, e-commerce and esports at McLaren Racing, Roblox’s technology has enabled an inclusive, immersive experience complementing their physical car launch event that features drivers Lando Norris and Daniel Ricciardo.
Christina Wootton, vice president of global brand partnerships at Roblox, noted that McLaren is the first Formula One brand to unveil their racer through an immersive experience that’s available to millions of people at once.


Apple Develops China-Specific AI Model With Alibaba as Apple Intelligence Launch Nears
Native American Groups Slam Trump’s Call to Restore Redskins Name
DOJ Launches Antitrust Investigation Into the NFL Over Broadcast Restrictions
Canada, US Hold Fresh Trade Talks as August 19 Tariff Deadline Nears
Nvidia to Invest Up to $3 Billion in Blackstone-Backed Lancium
Asian Stocks Rally as Cooling US Inflation Boosts Fed Rate Outlook
FIFA Suspends Balogun Ban, Clears U.S. Striker for Belgium World Cup Clash
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
Alphabet Stock Slides as Google AI Pioneer Jeff Dean Exits to Launch Discovery Loop
Republican Lawmakers Urge National Guard Role for World Cup Drone Security
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
Iran War Escalates as US, Houthis Target Ships Near Key Oil Routes
France Inflation Rises 2.4% in July as Consumer Prices Increase
Oil Prices Rise as Hormuz Tensions Threaten Global Supply
Cloudflare Stock Jumps 15% as Earnings Beat Estimates, 2026 Outlook Raised
Nvidia Seen Beating Q2 Targets as Vera Rubin Cycle Begins 



