Burger King Korea selects 'Mukbang fighter' Sung Hoon as new ambassador

Actor Sung Hoon, a professional mukbang fighter, has been selected as the new face of 'Burger King' in South Korea.

Burger King Korea recently launched a comical new commercial film for the brand's newest menu item, the 'Angry Truffle Whopper' with Sung Hoon as the lead.

In the said commercial film, Sung rode a horse from the countryside to the city as he searched for his beloved "Ang-teu-wha" or 'Angry Truffle Whopper'.

He would probe buses and cars before finding his way to a Burger King restaurant.

Sung Hoon was selected as the ambassador for his soft image and charisma that match the colorful taste of Angry Truffle Whopper.

The Angry Truffle Whopper is an upgrade version of the Truffle Mushroom Whopper for consumers who prefer the truffle flavor and spicy taste.