Numerous hamburger chains, including Burger King and McDonald’s, are jumping into the South Korean breakfast market with the increasing number of morning diners due to the loosening of pandemic restrictions.
Burger King’s breakfast-only menu item King Morning passed the 14,000 mark in cumulative sales just three weeks after being released. The item took a two-year hiatus from the menu due to the COVID-19 pandemic.
Burger King achieved 138 percent of its sales target for the breakfast sandwich made up of an omelet in a soft bun during the first week of sales.
Meanwhile, McDonald’s Korea released a new breakfast sandwich called the McGriddle, which uses a hotcake bun instead of the English muffin used in its McMorning’s offerings.
McDonald’s has dominated the South Korean fast-food breakfast market.
Local hamburger chain Mom’s Touch has launched three types of breakfast consisting of either ham egg, chicken sausage, and bacon and egg.


U.S. Stock Futures Mixed as Tech and AI Stocks Face Pressure Ahead of CPI Data
EU Signals Major Shift on 2035 Combustion Engine Ban Amid Auto Industry Pressure
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit
Dollar Struggles as Markets Eye Key Central Bank Decisions and Global Rate Outlooks
Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions
Fed Near Neutral Signals Caution Ahead, Shifting Focus to Fixed Income in 2026
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute
Gold Prices Slip Slightly in Asia as Silver Nears Record Highs on Dovish Fed Outlook
How to support someone who is grieving: five research-backed strategies
Trump Sues BBC for Defamation Over Edited Capitol Riot Speech Clip
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate
Can your cat recognise you by scent? New study shows it’s likely
Woolworths Faces Fresh Class Action Over Alleged Underpayments, Shares Slide
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Shell M&A Chief Exits After BP Takeover Proposal Rejected
United Airlines Flight to Tokyo Returns to Dulles After Engine Failure During Takeoff 



