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Burger King is celebrating its Whooper burger’s 65th birthday, and to mark the occasion, it started dropping codes for free burgers at high-traffic areas in the United States, such as Times Square.
It was said that this move is also a strategy as Burger King tries to build up its own mobile app so people will save it as their go-to when ordering food. The codes that will give free Whopper to lucky customers also add excitement as the holiday shopping peaks.
The airdropping of codes that can be redeemed in Burger King outlets is a tactic that is not possible at the height of COVID restrictions in the country. But now, with the relaxed regulations, the fast-food chain is using this method to reward customers while also promoting its app to increase engagement.
It was added that the codes are actually part of a broader marketing program to support the BK app and boost digital sales. The company reportedly allocated $120 million for advertising as well to be more competitive in the market.
“It is reigning Whopper sandwiches - 1/4 lb* of flame-grilled beef delivered straight to your smartphone,” Burger King announced via a press release for the airdrop of codes event. “The Whopper is known for going big and its birthday celebrations are no different.”
The company added, “Last year, BK offered the Whopper for its original price of 37 cents and now, the brand will airdrop 65,000 codes for free Whopper sandwiches in Times Square and on social to celebrate the sandwich’s 65th birthday.”
The airdropping of codes was done earlier this week at Times Square, and lucky fans who activated their airdrop feature or share function were able to receive a code for free Whopper. Those who have the code can redeem it on the BK app but only until the second week of this month. People can also earn the codes on Instagram, as Burger King will release a limited number via the official @BurgerKing IG account.
