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Burger King and Popeyes restaurant brands are set for expansion in Eastern Europe after their owner, Restaurant Brands International, and McWin private investment fund signed a deal for it.
McWin and RBI’s agreement is aimed at growing Burger King in the said region. As part of the plan, they will build more store outlets in the Czech Republic, Poland, and Romania. This is possible after the Prague-based PEF company successfully obtained exclusive master franchise and development agreements from BK’s owner.
On Tuesday, Nov. 29, RBI confirmed the deal as well as the expansion of its Burger King restaurants in the mentioned three European nations. The company excitedly announced its affiliation with McWin, which is one of the most reputable food business operators in Europe.
RBI affirmed it has granted the rights for McWin to develop both Popeyes and BK in several territories in Eastern Europe. The first batch of new restaurant outlets for these fast-food brands is expected to open next year.
QSR Magazine reported that Mcwin will branch out the flame-grilled burger brand through its newly-established Rex Concepts CEE platform. Through the platform, Popeyes will be launched in Poland and the Czech Republic with plans to build 600 restaurants throughout the covered regions in the next 10 years.
"We are thrilled to have reached this milestone with McWin, and we are confident that their strong experience in developing businesses will translate to successful expansions of our iconic brands in Eastern Europe." Restaurant Brands International’s president, David Shear, said in a press release. "This announcement highlights our commitment to serving more guests with our iconic flame-grilled Whopper sandwich and our bold Louisiana-style chicken, among other favorites.”
The RBI president went on to say, “This is a big step in our ambitious expansion journey for these brands, and we're excited to keep growing our footprint across Eastern Europe."
McWin’s co-founder, Henry McGovern, also expressed excitement about the partnership. He said that this will further strengthen the company’s leadership position in Europe where they can see considerable growth opportunities.
Photo by: Marquise de Photographie/Unsplash
