Apple Earnings Beat Expectations as iPhone Sales Surge to Four-Year High 
Bob Iger Plans Early Exit as Disney Board Prepares CEO Succession Vote 
South Korea Exports Surge in January on AI Chip Demand, Marking Fastest Growth in 4.5 Years 
SpaceX Seeks FCC Approval for Massive Solar-Powered Satellite Network to Support AI Data Centers 
Apple Forecasts Strong Revenue Growth as iPhone Demand Surges in China and India 
Copper Prices Hit Record Highs as Metals Rally Gains Momentum on Geopolitical Tensions 
Federal Judge Signals Possible Dismissal of xAI Lawsuit Against OpenAI 
OpenAI Reportedly Eyes Late-2026 IPO Amid Rising Competition and Massive Funding Needs 
Asian Stocks Waver as Trump Signals Fed Pick, Shutdown Deal and Tech Earnings Stir Markets 
CSPC Pharma and AstraZeneca Forge Multibillion-Dollar Partnership to Develop Long-Acting Peptide Drugs 
American Airlines Plans Return to Venezuela Flights After U.S. Lifts Ban 
Philippine Economy Slows in Late 2025, Raising Expectations of Further Rate Cuts 
Oil Prices Surge Toward Biggest Monthly Gains in Years Amid Middle East Tensions 
Gold and Silver Prices Plunge as Trump Taps Kevin Warsh for Fed Chair 
Indonesian Stocks Plunge as MSCI Downgrade Risk Sparks Investor Exodus 
U.S.–Venezuela Relations Show Signs of Thaw as Top Envoy Visits Caracas 
CJ ENM signed a deal with The Sandbox to promote its TV programs in the metaverse. The South Korean entertainment company announced their partnership on Monday, July 4.
The Sandbox was initially launched as a 3D game in 2012, and later, in 2021, it was relaunched as a metaverse gaming platform. In this space, players build their own virtual worlds and engage in trading by selling items with one another using the Ethereum blockchain technology.
As per Korea Joongang Daily, in the agreement, The Sandbox will give CJ ENM Entertainment a virtual real estate called LAND, which is actually a piece of The Sandbox's metaverse. In this virtual space, the entertainment company will set up its own exhibition space where it can showcase various content.
Moreover, CJ ENM will also steam content and play its TV shows on the exhibition space on LAND. All the virtual interactions happening in The Sandbox may also be converted into video content for showing in the future.
"We will carry out various metaverse-related projects starting with our partnership with The Sandbox," CJ ENM's head of content, research and development (R&D) center, Kim Sang Yeop, said in a statement. "We will provide a new level of experience where users get to make their own content as the creators."
He added that CJ ENM's metaverse on The Sandbox would allow users to experience a totally different dimension of creating and sharing original content of the company's popular productions.
Smart Times reported that The Sandbox and CJ ENM will be collaborating to build a "K-content metaverse" using the latter's Intellectual Property (IP) of globally popular television series and movies such as "Parasite" and "Crash Landing on You."
Meanwhile, CJ ENM's drama division Studio Dragon also joined forces with The Sandbox in May. This partnership is for setting up a virtual space where Korean dramas are featured. This is unique because users can also mint non-fungible tokens of NFTs of avatar accessories and game items that are related to the drama series. Thus, the platform has been called the K-Drama metaverse.
