Iran War Escalates as US, Houthis Target Ships Near Key Oil Routes 
Gold Prices Rise as Fed Rate Hike Bets Ease 
Hanwha Offers Up to $1.2 Billion for Austal US Business 
Asian Currencies Steady Ahead of US CPI as Oil Prices Rise 
SpaceX Shares Surge as Wall Street Backs AI Growth Potential 
Asian Stocks Rise as AI Chip Rally Lifts South Korea, Japan 
OpenAI Executive Brad Lightcap to Leave for New AI Venture 
Austal Shares Surge 16% as Hanwha Offers Up to $1.2 Billion for U.S. Shipbuilding Business 
Nvidia Secures $500 Billion AI Infrastructure Push With Wall Street Giants 
Apple Tests China’s CXMT Memory Chips for iPhones and MacBooks Amid AI Supply Crunch 
Bank of America to Buy Up to 49.9% Stake in Jio Credit for $1.92 Billion 
Singapore Raises 2026 GDP Growth Forecast as AI Demand Fuels Economy 
U.S. Stock Futures Flat Ahead of July CPI Data 
ASX Faces Legal Action Over Failed Blockchain CHESS Project 
Dollar Steady as Markets Await U.S. Inflation Data 
Anthropic Signs $9.1B AI Data Center Deal With Riot Platforms 
Yen Stabilizes After Intervention Slide as Australian Dollar Hits Eight-Week High 
Chanel French luxury fashion house, will start selling its luxury watches online for the first time. Online selling is debuting in South Korea, and this is said to be the world's first since the brand only sold its high-end products in department stores and its own boutiques.
Chanel Korea signed a partnership deal with Shinsegae's online e-commerce platform, SSG.com, to sell its watches online. The Korean unit of the London-based brand announced the deal on Monday, April 10.
The fashion house is also known for its high-end handbags and jewelry, but along with its watches, these are only sold through offline outlets. Thus, Chanel Korea's move to sell its timepieces online is something new in the company's system.
According to The Korea Times, SSG.com has already started promoting Chanel watches on its shopping platform by posting a banner for the "Chanel Interstellar Capsule Collection." The ad signifies the official start of sales for the brand's luxury watches.
Chanel Korea has already released seven different watches on the SSG.com shopping site, and they are on sale for prices ranging from KRW11.5 million or $8,712 to KRW37.7 million or about $28,000.
In any case, the launch of the company's online sales of watches in South Korea only shows the advancing global stature of the country's luxury products market. Originally, Chanel's HQ did not allow the online selling of its luxury accessories, but Chanel Korea reportedly made a compromise.
It explained that customers would buy the watches online, but the actual products should be claimed or received at Shinsegae Department Stores only. With this, Chanel's president, Bruno Pavlovsky, allowed the plan. The company's president was against online selling for fear of losing the initiative in retailing power to mobile or web-based shopping sites.
Meanwhile, The Korea Economic Daily reported that Chanel Korea would continue to sell luxury watches even after the end of the special exhibition on SSG.com on April 30. There is a possibility for online selling to expand to the brand's jewelry pieces.
Photo by: Laura Chouette/Unsplash
