Check Your Dollars, Detroit! Ally’s “Hardest Working Dollars” Offer Detroit-Area Consumers a Chance to Turn $1 into $100, $5,000 or $10,000

DETROIT, June 13, 2017 -- Following the recent launch of Ally Invest, which offers low-cost investing alongside great savings rates from Ally Bank, Ally Financial, Inc. (NYSE:ALLY) today announced it is circulating hundreds of Hardest Working Dollars around the city of Detroit, to underscore its commitment to be “home of the hardest working dollar.”

This week, a troop of George Washingtons were in town to kick-off the Ally Hardest Working Dollar campaign, giving hard-working Detroiters a chance to turn $1 into $100, $5,000 or $10,000. With the help of these Georges, Ally treated busy commuters to breakfast pastries, made donations to two area food banks, and saluted Detroit first responders. Consumers can visit www.allyhardestworkingdollar.com to see if their dollars are eligible to win. This week, a troop of George Washingtons were in town to kick-off the Ally Hardest Working Dollar campaign, giving hard-working Detroiters a chance to turn $1 into $100, $5,000 or $10,000. With the help of these Georges, Ally treated busy commuters to breakfast pastries, made donations to two area food banks, and saluted Detroit first responders. Consumers can visit www.allyhardestworkingdollar.com to see if their dollars are eligible to win. This week, a troop of George Washingtons were in town to kick-off the Ally Hardest Working Dollar campaign, giving hard-working Detroiters a chance to turn $1 into $100, $5,000 or $10,000. With the help of these Georges, Ally treated busy commuters to breakfast pastries, made donations to two area food banks, and saluted Detroit first responders. Consumers can visit www.allyhardestworkingdollar.com to see if their dollars are eligible to win.

Photos accompanying this announcement are available at

http://www.globenewswire.com/NewsRoom/AttachmentNg/4ac22d85-683b-4199-85b5-20eaaf1ad814

http://www.globenewswire.com/NewsRoom/AttachmentNg/2eec8a72-4e2e-4ea0-9d96-f7ada18ae4a7

http://www.globenewswire.com/NewsRoom/AttachmentNg/2e6024aa-8a29-4a09-b1ec-63c6c7ceef98

Beginning this week, Ally is putting 500 real U.S. $1 bills into circulation in Detroit. The bills are being spent at local establishments, such as convenience stores, coffee shops and diners, where cash is widely used. Detroiters can check their $1 bills at allyhardestworkingdollar.com to see if they are eligible to win $100, $5,000 or $10,000. 

To mark the campaign’s kickoff, Ally dispatched a troop of costumed George Washingtons to salute some of the Motor City’s hardworking commuters, volunteers and first responders. The “Georges” Detroit itinerary included surprising and delighting commuters in the downtown area with breakfast pastries; a visit to Gleaners Community Food Bank of Southeastern Michigan, where Ally presented both Gleaners and Forgotten Harvest with donations and treated volunteers to refreshments; and a provided a celebration for local police. 

“We believe being an ally for our customers’ financial well-being means encouraging them to focus on the products and services that will improve their financial lives for the long run,” said Diane Morais, president of Consumer & Commercial Banking Products at Ally Bank. “Our hope is that this campaign will get Detroiters to look at their dollars and think: could my hard-earned dollars be working even harder for me?”

The Hardest Working Dollar sweepstakes officially kicked-off in Detroit this week and concludes July 31, 2017. Watch this video for more about the program.

“The Hardest Working Dollar campaign is a continuation of our efforts to ‘Do It Right’ for our customers and all consumers by encouraging them to think about their money differently and make the most of their financial futures, down to each penny and dollar,” said Ally Chief Marketing and Public Relations Officer Andrea Riley.

For more information about the campaign, including prize periods, rules and eligibility, visit allyhardestworkingdollar.com and follow the hashtag #hardestworkingdollar on Twitter and Facebook.

About Ally Financial Inc.
Ally Financial Inc. (NYSE:ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC, Equal Housing Lender) offering deposits, credit card and home loan products, one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

The company had approximately $162.1 billion in assets as of Mar. 31, 2017. For more information, visit the Ally press room at http://media.ally.com.

Media Contact:

Cristi Vazquez
313-656-3817
[email protected]