Chevrolet will auction a single digital collectible representing the upcoming 2023 Corvette Z06 in partnership with non-fungible token (NFT) marketplace SuperRare.
A physical version of the car will also be given to the auction winner.
The project, titled "Own the Color," is the first "appearance" of the General Motors subsidiary in the Web3 space.
Digital artist xsullo created the NFT artwork, which depicts the car in minted green. The Corvette Z06 will not be available in minted green this year to make the auction and its products more exclusive.
DonorsChoose, a charity that helps teachers in need, will receive 100% of the proceeds from the NFT auction. The donation will also be made in cryptocurrency, as the auction will only accept Ethereum's cryptocurrency as payment.
Calling the Corvette a halo at Chevrolet, Steve Majoros, VP, of Chevrolet Marketing, said they see ‘Own the Color’ as an important stepping stone for Chevrolet into future digital initiatives for our customers.”


Middle East Ceasefire Hopes Lift Asian Markets as Oil Prices Retreat
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
AI is driving down the price of knowledge – universities have to rethink what they offer
Dollar Retreats as Strait of Hormuz Reopens, Easing Safe-Haven Demand
Disaster or digital spectacle? The dangers of using floods to create social media content
NiSource Signs Long-Term Energy Deals with Alphabet and Amazon to Power Indiana Data Centers
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
Netflix Q2 Profit Warning Sends Shares Tumbling as Reed Hastings Exits
AI Deradicalization Tools: How Chatbots Could Help Combat Violent Extremism Online
Pentagon Taps Auto Giants to Supercharge U.S. Weapons Production
Debate over H-1B visas shines spotlight on US tech worker shortages
Apple Wins ITC Ruling, Keeping Blood-Oxygen Feature on Apple Watch
Uranium Bull Market Gains Momentum Amid Supply Deficits and Geopolitical Tensions
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Singapore's Non-Oil Domestic Exports Surge 15.3% in March 2026 on AI Demand
Iran’s AI memes are reaching people who don’t follow the news – and winning the propaganda war 



